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In Retail? Here’s How to Use Proximity Marketing to Elevate Your Brand

Optimove

Cultivating a winning brand/consumer relationship means creating a unified customer experience across both the digital and the physical, creating magical micro-moments that customers love. Proximity marketing. What exactly is proximity marketing? And one of the optimum ways to do this? And it doesn’t stop there.

Retail 52
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Hidden Trends Plus Quick Time-to-Market: The Other Staples of Achieving True 1:1 Personalization

Optimove

But every brand can have a different approach to personalization-at-scale, or more accurately, take a different path to achieve the holy grail of customer marketing: true 1:1 personalized customer communications. Gaming operators such as BetMGM demand an ability to monitor, adapt and deploy marketing campaigns on the go.

Trends 52
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I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School

C Space

I am Brand: Q&A with Americus Reed II, Professor of Marketing, The Wharton School. When a customer is identity loyal, any competitor has to ask your customer to change who they are. Professor of Marketing, The Wharton School. Identity loyalty really pushes marketers to think beyond repeat purchase.

Brands 52
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One Game To Rule Them All: Sports and Fandom in America

Forrester's Customer Insights

It’s not often that soccer and the United States are spoken of in the same breath. But a diminutive Argentinian possessing outsized wizardry changed all of that. Lionel Messi put US Major League Soccer on the world map, and Apple brought the games into American living rooms. On Saturday, December 9th, it all comes to […]

Sports 32
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Media in a Time of Massive Change: A Roundtable Discussion

Maru Group

The media and sports worlds have been in a tumult, with people cutting cables, switching to streaming, puzzling over bundling, and being confused by what is linear and what is not. Entertainment industry production halted, movie theaters shuttered, and sports stopped. Then sports restarted and largely ended up limping off the field.

Sports 55
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Cybersecurity And Professional Sports: Securing The Internet Of Sports

Forrester's Customer Insights

Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes.

Sports 24
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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

Include any leader who will have direct accountability over the most likely actions required to improve the customer journey. This typically includes leaders from marketing, product development, customer success and customer service. Future-focused strategic initiatives requiring customer journey improvements or changes.