Maru Group

AUGUST 31, 2022

NFL games return on September 8, and with them will come an uptick in the amount of money being spent on mobile sports betting, promising increased revenues for sportsbooks operating across America. The figures among younger fans are immense and a sign of why the NFL has seven official sportsbook partners to tap into this market.

Sports 72

Sports Entertainment Advertising Study 72

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them. The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co.

Customer Journeys 177

Customer Journeys Sports How To Groups 177

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams.

Marketing 59

Marketing Sports Multi-Channel CRM 59

Customer Bliss

MAY 23, 2017

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. where she served as Senior Vice President, Marketing.

Sports 142

Sports Customer Experience Hospitality Retail 142

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them. The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co.

Customer Journeys 156

Customer Journeys Sports How To Groups 156

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them. The post Why Journey Mapping Is A Team Sport — And How To Get Your Team Involved appeared first on Bodine & Co.

Customer Journeys 156

Customer Journeys Sports How To Groups 156

Optimove

SEPTEMBER 5, 2023

January 14, 2023, saw the big boost is the number of Super Bowl Sunday bettors at 113% above average  Why It Matters  The Optimove 2023-2024 Report on NFL Wagering provides invaluable insights for sports betting sites to elevate engagement, foster loyalty, and promote responsible gambling practices. For sites, loyalty is the name of the game. 

Sports 52

Sports Survey Engagement Strategy 52

NetBase

AUGUST 14, 2020

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

Sports 64

Sports Advertising Trends Social Media 64

Optimove

APRIL 2, 2024

In the evolving landscape of digital marketing, Optimove , the first Customer-Led Marketing Platform, has identified a new archetype: “The Position-less Marketer.” The Position-less Marketer was inspired by versatile players in sports and music — and reflects a trend towards adaptability and versatility in marketing roles.

Marketing 52

Marketing Sports Conference Trends 52

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

Sports 52

Sports Engagement Marketing Entertainment 52

CSM Magazine

JANUARY 16, 2023

There is no doubt that customer service is key to the success of sports betting apps in Kansas. Whether providing live betting odds or answering customer questions, sports betting apps need top-notch customer service to keep customers happy and coming back. What Makes Customer Service Crucial for Sports Betting Apps?

Sports 52

Sports Customer Service Chatbots Trends 52

Perkville

MARCH 11, 2022

We spoke with Darrin Yee, CEO at Envision Sport Physical Therapy & Pilates, and Bren Schader, the Director of Sales and Marketing, about how they grew the business.

Sports 52

Sports Sales Marketing 52

Optimove

MARCH 14, 2024

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52

Tips Marketing Sports Gamification 52

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on AskNicely.

Sports 272

Sports Net Promoter Score Metrics Measurement 272

InMoment XI

MAY 18, 2023

This year awards were not given for the Premium Sports Car and Premium Large Car segments because too few models reached the minimum number of ratings to be included. The Inoment New Vehicle Customer Study is one of the most used new vehicle buyer behavior studies in the market. Clair , our syndicated research lead.

Study 260

Study Automotive Sports Roadmap 260

SmartMessage Blog

FEBRUARY 25, 2024

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. By combining resources, expertise, and audiences, cross marketing creates a powerful platform for brands to expand their reach and visibility.

Examples 52

Examples Marketing Automotive Sports 52

Optimove

APRIL 1, 2024

This sentiment reflects a trend towards versatility in a sport. The post The rise of the position-less marketer appeared first on Optimove. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself.

Marketing 52

Marketing Sports Trends 52

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

Optimove

MARCH 20, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. Embracing the principles of position-less marketing can provide companies with a competitive edge in a dynamic and fierce market.

Connections 52

Connections Marketing Multi-Channel Sports 52

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. However, you can pick up on other trends and play with them in your marketing plan. Build a marketing plan. Happy World Cup!

Sports 52

Sports Gamification Groups Trends 52

InMoment XI

FEBRUARY 3, 2015

During the first act of the movie, Jerry was employed at a large, monolithic sports agency, representing some of the big names in pro sports. Realizing the agency wasn’t adequately servicing their clients given their focus on market domination. ’ Jerry Maguire. Let me explain. View Article.

Sports 200

Sports Marketing Healthcare 200

InMoment XI

FEBRUARY 3, 2015

During the first act of the movie, Jerry was employed at a large, monolithic sports agency, representing some of the big names in pro sports. Realizing the agency wasn’t adequately servicing their clients given their focus on market domination. ’ Jerry Maguire. Let me explain. View Article

Sports 200

Sports Marketing 200

InMoment XI

FEBRUARY 3, 2015

During the first act of the movie, Jerry was employed at a large, monolithic sports agency, representing some of the big names in pro sports. Realizing the agency wasn’t adequately servicing their clients given their focus on market domination. ’ Jerry Maguire. Let me explain. View Article

Sports 200

Sports Marketing 200

Optimove

JULY 13, 2020

There is one thing that all online sports bettors have in common; the desire to win. Cause winning in sports betting almost always carries and added emotional aspect. Now that sports are almost back in full swing, after long months of lockdown due to the pandemic, it’s time to get your game on.

Sports 52

Sports CRM Strategy Examples 52

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 106

Sales Marketing Sports Customer Journeys 106

CSM Magazine

FEBRUARY 25, 2021

Service and convenience is driving the growth of online shops and services and that is why industries such as sports betting has boomed over the last few years. Here are a few tips to keep in mind when running an online sports betting business. Some markets adjust to ensure they remain relevant. Instil Service at Every Level.

Sports 52

Sports Customer Service Loyalty Programs Tips 52

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 130

Sports CEM Consulting Consumers 130

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

NetBase

JANUARY 23, 2019

Maritza Moreno (Manager, Data Marketing & Science) and Mary Smith (Senior Analyst, The Marketing Arm) talk about how NetBase social listening enhances their offerings across their diverse industries, from sports marketing to experiential marketing to talent buying.

Sports 40

Sports Marketing Industry Data 40

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

BlueOcean

MARCH 31, 2022

If you’ve been a reader of Blue Ocean’s blog for any length of time, you probably know we love sports and particularly baseball. Let’s look at what sports can teach us about consistency in achieving contact center service levels—and how to adapt to even the most unexpected outcomes. Practice Makes (Almost) Perfect.

Contact Center 296

Contact Center Sports Conference Resources 296

SurveyGizmo

SEPTEMBER 22, 2021

After surveying our customers, we thought it might be helpful to create a top-ten list of the best survey software solutions for market researchers. Market researchers told us that Question Types were very important to them, as was ease of implementation and time to go live. To create the list, we turned to G2.com, Learn More.

Software 98

Software Survey Marketing Sports 98

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Online communities provide new opportunities for improving the digital marketing customer experience in new and novel ways. esports = ‘real’ sports.

Marketing 106

Marketing Sports Gamification Advertising 106

C3Centricity

APRIL 3, 2019

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHAT RETURN ON OUR MARKETING BUDGET ARE WE GETTING? And time consuming.

Marketing 192

Marketing How To Advertising Brands 192

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on Net Promoter Score from AskNicely.

Sports 150

Sports Net Promoter Score Metrics Measurement 150

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52