Hidden Trends Plus Quick Time-to-Market: The Other Staples of Achieving True 1:1 Personalization
Optimove
MAY 4, 2022
But every brand can have a different approach to personalization-at-scale, or more accurately, take a different path to achieve the holy grail of customer marketing: true 1:1 personalized customer communications. Cohort analysis helps brands identify hidden customer behavior trends. Identifying hidden trends.
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