CSM Magazine

APRIL 14, 2021

Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed. Over half of companies say they are unable to identify customers on their own website. Data-driven customer experience strategies are crucial for success.

Company 52

Company Multi-Channel Analytics Study 52

Alida

APRIL 27, 2018

Mankelow advocates for the customer by encouraging executives and staff to “trip over the truth” of customer experience. Drive insight-led innovation. “In In order to be effective at innovation, you need to be successful in customer insight,” said Chris Jackson, general manager of customer experience at Transurban.

Chief Customer Officer 133

Chief Customer Officer Customer Experience Leadership Innovation 133

GetFeedback

JULY 19, 2019

For those of you getting started, remember there is a treasure trove of customer insight in unstructured data and while it can seem overwhelming, the quality of feedback in unstructured data is significant. Your VoC data may not be as structured as JetBlue’s. JetBlue has a massive, mature VoC program. Let me explain. .

ROI 309

ROI How To Touchpoint Hotels 309

SurveySparrow

JULY 27, 2023

The Voice of the Customer Process: Unlocking Customer-Centricity At its core, the voice of the customer is all about understanding their needs, expectations, and preferences. To effectively capture and utilize customer insights, a structured process needs to be in place. But what next?

Social Media 52

Social Media Net Promoter Score Customer Centricity Customer Voice 52

Forrester's Customer Insights

MAY 30, 2023

Breakups are the impetus for some of the world’s most engaging and powerful art, media, and entertainment. Any Taylor Swift fan will back us up on that. When famed TikTok creators and couple Chris Olsen and Ian Paget announced their breakup last year, fans from all over the internet were quick to express their grief. […]

Entertainment 26

Entertainment Sales Strategy Engagement 26

CSM Magazine

MARCH 18, 2021

Leveraging customer insights to optimise the customer experience across channels, the online pharmacy is able to help customers assess their conditions quickly, guide them along their path to purchase, and increase conversions, sales, and life-time customer value as a result. We are also.

Customer Experience 52

Customer Experience Ecommerce Omni-Channel Entertainment 52

Maru Group

NOVEMBER 10, 2020

Entertainment industry production halted, movie theaters shuttered, and sports stopped. It may come back in a different form, with more emphasis on food and drink and other entertainments but “people will always want to go out.”. Insights at your fingertips. It has been chaos. And then COVID-19 hit.

Sports 55

Sports Entertainment Telecommunications Advertising 55

Forrester's Customer Insights

SEPTEMBER 15, 2020

Is the purpose to inform, persuade, or entertain? The ultimate purpose of B2B messaging is to compel an audience to buy. Therefore, a company’s messaging must be crafted with the audience and purpose in mind. Regardless of the answer, messaging must account for how a buyer progresses through each stage of the buyer’s journey.

Entertainment 44

Entertainment Sales B2B Strategy 44

Forrester's Customer Insights

MAY 21, 2020

About two months into a lifestyle confined by stay-at-home orders and physical distancing, individuals are heavily relying on technology to work, get things done, be entertained, connect with friends and family, and so much more.

Consumers 37

Consumers Entertainment Report Connections 37

Forrester's Customer Insights

JULY 13, 2021

With further rollouts in 2021/2022, we expect to see this digital currency significantly impact a variety of B2C and B2B industries across financial services, retail, transportation, and entertainment. In fact, the digital yuan […].

Banking 35

Banking Transportation Entertainment B2C 35

Forrester's Customer Insights

JULY 8, 2022

Learn what a Gen X consumer -and- a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms each thought of the experience. ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX.

Entertainment 26

Entertainment Consumers Interaction User Experience 26

Forrester's Customer Insights

MARCH 16, 2021

Advertising’s perception has devolved from entertaining to annoying, investment to commodity, channels organized to communication everywhere, audiences obtainable to users elusive. The separation of media and creative execution 40 years ago sent the advertising industry spiraling.

Advertising 35

Advertising Entertainment Marketing Communication 35

Forrester's Customer Insights

MAY 11, 2020

But consumers are seeking entertainment and connection […]. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies.

Entertainment 37

Entertainment Marketing Advertising Connections 37

Chattermill

SEPTEMBER 11, 2019

The rise of the entertainment platform is a true tale of disruption. The goal of the post is to distil some of the actionable key takeaways for customer experience practitioners. They’re shaking up the entertainment industry and offer a blueprint for delighting customers. Share customer insights company wide.

Customer Experience 76

Customer Experience Touchpoint Entertainment Customer Journeys 76

Forrester's Customer Insights

AUGUST 19, 2019

link] Here at Forrester we’ve been anticipating that retail, entertainment and hospitality would ultimately merge. Did you know that 90 former Toys R Us big box stores are now Urban Air Adventure Parks? We discussed the trend here : [link] and have more researh in the pipeline for you.

Retail 43

Retail Entertainment Hospitality Trends 43

C Space

FEBRUARY 12, 2020

We simply tap into services to really meet our needs, whether those needs are we want some entertainment, we want to do some work, or we want to get from point A to point B. I think once customers really experience a subscription-based business model, there’s no going back. It starts with the customer. The Right Insight.

Customer Centricity 52

Customer Centricity Net Promoter Score Entertainment Banking 52

C Space

APRIL 21, 2020

Entercom , a leading multi-platform audio and entertainment company, has launched “Stay Connected” ( #StayConnectedTogether ), a public service initiative to unify the company’s crisis response across its 235 broadcast brands and expansive digital platform to meaningfully impact public health and well-being.

Brands 52

Brands Hospitality Entertainment Healthcare 52

Forrester's Customer Insights

JANUARY 30, 2020

CTI Summit cochairs Rick Holland, Rebekah Brown, and Katie Nickels again planned a fun, entertaining, and very educational two-day event for threat intelligence professionals from around the world. Crystal City again hosted the eighth SANS Cyber Threat Intelligence Summit, with several hundred attendees.

Entertainment 36

Entertainment 36

Currency Alliance

JANUARY 18, 2021

Companies will also need to improve the methods they use for capturing it, and – most important – the infrastructures/methods to reliably extract accurate customer insights that improve engagement. How hotels can prepare: many hotels have some partnerships, but little insightful data is shared.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Natalie Petouhof

JANUARY 30, 2016

Adobe delivers innovation that is fueling customer insights, driving better decisions and improving business results for organizations in every industry. In the future they are looking to continue to forge ahead and lead the next frontier in analytics — customer intelligence across the enterprise.

Analytics 40

Analytics Entertainment Innovation Video 40

Optimove

JANUARY 13, 2021

From shorter commutes to better access to information, from banking to entertainment. 6 – Start Brainstorming Sessions from Customer Insights. This leads us to this: instead of starting your thought-process with campaign ideas, do so with data/AI-driven insights.

CRM 52

CRM Marketing Measurement Groups 52

SurveySparrow

SEPTEMBER 27, 2023

Entertainment and Content Recommendations: Streaming platforms and music services leverage big data for content recommendations, keeping users engaged. A user-friendly survey platform empowers you to effortlessly collect and analyze customer feedback, making data-driven decision-making a breeze.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

Currency Alliance

OCTOBER 12, 2021

This exposes a lot of people to a lot of marketing, shines a light on potentially valuable customers based on their spending patterns, and creates a mechanic whereby they can earn value every week that helps them earn enough points to burn on an aspirational goal.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

C3Centricity

MAY 25, 2020

.” What these three companies demonstrate perfectly is that technology has merely enabled the consumer to get more of what they want, whether that is travel, retail or entertainment. Therefore it is vital to understand your customers and what their needs are behind their stated desires.

Technology 194

Technology Analysis Data Consumers 194

C3Centricity

MARCH 15, 2018

.” What these three companies demonstrate perfectly is that technology has merely enabled the consumer to get more of what they want, whether that is travel, retail or entertainment. Although these are three very different industries, they have attracted a growing number of customers because what they offer is a trustworthy service.

Data 206

Data Retail Analysis Analytics 206

Forrester's Customer Insights

JULY 27, 2017

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.

Technology 33

Technology Entertainment Customer Experience Retail 33

Optimove

DECEMBER 1, 2020

From shorter commutes to better access to information, from banking to entertainment. 6 – Start Brainstorm Sessions from Customer Insights. This leads us to this: instead of starting your thought-process with campaign ideas, do so with data/AI-driven insights.

CRM 40

CRM Marketing Measurement Groups 40

Qualtrics

JULY 23, 2019

Gilad Lotan – Lotan is the Head of Data Science and Analytics at Buzzfeed where he leads a team that’s tasked with building state of the art analytics, insights, and data products to support entertainment, news, business and tech. Follow Gilad for the latest from Buzzfeed and data to support entertainment. ( @gilgul ).

Marketing 32

Marketing Handbook Net Promoter Score Entertainment 32

Alida

SEPTEMBER 22, 2016

To deliver impactful and timely insight to business leaders in your company, you can’t rely on slow, traditional research methods. DEWALT’s award-winning insight community has resulted to savings of over $1 million in study costs this year and close to $6 million since its launch. Enhance marketing with customer insight.

Innovation 100

Innovation Marketing Social Media Healthcare 100

Forrester's Customer Insights

APRIL 9, 2015

Do you think of Comedy Central as a TV brand, an entertainment brand, a content brand, or something else? Comedy Central Customer Insights Marketing Forum TV landscape fragmentation' Comedy Central is a comedy brand. For our fans, we are their favorite "go to" whenever they are looking for a laugh. Marketing Forum. TV landscape.

Multi-Channel 20

Multi-Channel Entertainment Brands Customer Insights 20

Forrester's Customer Insights

MARCH 23, 2017

Yes, some are for entertainment purposes only but many hold the potential to "do good." Some of the opportunities on display reflected what I started to see as a Marvelesque duel of good versus evil. Here are a few examples. It's Time To Put Mobility To Good.

Entertainment 24

Entertainment Financial Analytics Technology 24

Forrester's Customer Insights

FEBRUARY 15, 2016

Last year almost ¼ of attendees came from industries other than telecom and technology, including 4% from finance, 3% from government and others from automotive, pharmaceutical, retail, education, and entertainment. I expect even more diversity this year. Read more Categories: Innovation. Internet of Things. Mobile World Congress.

Automotive 20

Automotive Entertainment Government Retail 20

PeopleMetrics

APRIL 23, 2014

recently reported a shift in Lloyds Banking Group’s strategy to modify their corporate culture to focus on the customer and build trust. ” Customer Trust and Me. ” Customer Trust and Me. .” And, CMO.com.au You can read more in this article. And then there is my story.

Company 48

Company Entertainment Social Media Culture 48

Currency Alliance

JUNE 1, 2020

In the UK, the John Lewis Partnership, which operates Waitrose supermarkets, reports that customers are spending more on comfort food, alcohol and world cuisine[i]. to keep entertained and occupied.”[ii]. After Covid-19, nearly every customer type will be more deliberate in how they spend money.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Qualtrics

SEPTEMBER 9, 2015

You’ll leave with new ideas for leveraging human emotion, improving your customers’ environment and making the most of every customer interaction. Don’t miss out on what’s sure to be an entertaining and informative session. Reserve My Seat: Connecting the Dots on Irrational Customer Behavior.

Connections 20

Connections Entertainment Customer Care Customers 20

SurveySparrow

SEPTEMBER 29, 2020

Zappos’ Takes Bonding With Customers To New Heights. The standard customer service experience is known to all of us. Maybe they try to entertain you with some instrumental music. It creates loyal customers and helps you grow both in the present and in the future.

Policies 59

Policies e-support Customers Examples 59

Qualtrics

JANUARY 16, 2019

Entertainment by: Excited to announce that Imagine Dragons will be performing at the X4 Warehouse Party. Rachel Richter- VP, Customer Insights, Dun & Bradstreet. Eric Soelberg- VP, Customer Insights, LL Bean. Charles Wilson- Product Insights, New Balance. Ryan Smith (@RyanQualtrics) December 6, 2018.

Conference 28

Conference Marketing Case Study Analytics 28