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6 New Year’s Resolutions for Great CRM Marketing

Optimove

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. Remember: Top brands are able to drive 33% of the revenue via CRM marketing. #3

CRM 52
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6 New Year’s Resolutions for Great CRM Marketing

Optimove

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. Remember: Top brands are able to drive 33% of the revenue via CRM marketing. #3

CRM 40
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Why Technology Won’t Help You Understand Your Customers

C3Centricity

.” What these three companies demonstrate perfectly is that technology has merely enabled the consumer to get more of what they want, whether that is travel, retail or entertainment. Therefore it is vital to understand your customers and what their needs are behind their stated desires. CEX #CRM #Customer Click To Tweet.

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You’ve Got Data? Well Don’t Start There!

C3Centricity

.” What these three companies demonstrate perfectly is that technology has merely enabled the consumer to get more of what they want, whether that is travel, retail or entertainment. Although these are three very different industries, they have attracted a growing number of customers because what they offer is a trustworthy service.

Data 206
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Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

Companies will also need to improve the methods they use for capturing it, and – most important – the infrastructures/methods to reliably extract accurate customer insights that improve engagement. How hotels can prepare: many hotels have some partnerships, but little insightful data is shared.

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23 market research thought leaders to follow on Twitter

Qualtrics

Gilad Lotan – Lotan is the Head of Data Science and Analytics at Buzzfeed where he leads a team that’s tasked with building state of the art analytics, insights, and data products to support entertainment, news, business and tech. Follow Gilad for the latest from Buzzfeed and data to support entertainment. ( @gilgul ).

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

To deliver impactful and timely insight to business leaders in your company, you can’t rely on slow, traditional research methods. DEWALT’s award-winning insight community has resulted to savings of over $1 million in study costs this year and close to $6 million since its launch. Enhance marketing with customer insight.