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Leading Customer Experience as a Team Sport

ClearAction

Leading Customer Experience as a Team Sport Lynn Hunsaker Author Lynn Hunsaker at Super Bowl LVII stadium 2023 Leading customer experience as a team sport is essential because every player in your enterprise helps or hinders customer experience performance. Ironically, this simple truth is not top of mind for most leaders in business.

Sports 71
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Building Your Best Culture in 2019

CX Accelerator

When we are honest with ourselves, we all know culture is the linchpin for everything we do in the Contact Center. We have the very best and newest technology, hire the perfect “on-paper” resumes, and have the budget of King Tut, but without a healthy, positive working culture…these things are essentially meaningless.

Culture 244
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4 Mission-critical Actions for Sports Leagues and Marketers to Engage Fans

Maru Group

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. Cultural Context. As any fan knows, sports represent more than competition.

Sports 52
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Dashboards: Driving Your Business Like a Sports Car, Not a School Bus

AskNicely

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. The post Dashboards: Driving Your Business Like a Sports Car, Not a School Bus appeared first on AskNicely.

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Does Who’s Driving the CX Bus Make A Difference?

InMoment XI

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. More specifically, marketing drives awareness of your products and solutions, and sets the expectations for how they work and what to expect. These silos all have their own priorities, goals, and KPIs.

Sports 295
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Your Sports Bettor’s National Team Is Out of the World Cup. Now What?

Optimove

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. However, you can pick up on other trends and play with them in your marketing plan. Build a marketing plan. Happy World Cup!

Sports 52
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Trends, Business, and the Future of Sports

Avaya

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51