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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. You’ll notice I didn’t call this a consumer persona or a buyer persona. Their decision-making process , like what media or content they consume, as well as what influences them.

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Customer Journey Mapping Examples for Beginners

InMoment XI

Having a cross-departmental team is vital to gaining the kind of understanding that is the whole point of the exercise. At the same time, don’t let the exercise become overwhelming. ” – Jessica Pfeifer, VP & General Manager, InMoment. You and your team may already have an intuitive sense of the journey.

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Create Happier Customers & Employees: 7 Ways to Turn Empathy Into Action

Experience Investigators by 360Connext

When we talk about building a ‘culture of empathy,’ we mean one focused on understanding the experience of others. Now let’s look at some ideas of how we can exercise that empathy muscle throughout customer experience strategies, disciplines and processes. And better yet, it was part of the overall culture.

Exercises 214
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How to Build a CX Coaching Culture

Comm100

Grimm Chief Customer Experience Officer for CX Solutions, creating a proper coaching plan may be time-consuming but once created it will be a resourceful tool for your team in the long term. The post How to Build a CX Coaching Culture appeared first on Comm100. According to Cynthia J. Download Free.

Culture 161
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Welcome Aboard! 7 Tips for Building CX into New Employee Onboarding

CX Accelerator

Make CX mandatory, not optional right from the start For those companies serious about a customer-centric culture, this must be introduced and ingrained from day one. Lyndon File shared his perspective on this: "I challenge everyone in the company to take on the thinking of a consumer, and apply it to our company.

Tips 296
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What Consumer Goods Companies Can Learn From Healthcare. 7 Lessons of Customer Service Excellence

C3Centricity

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. The post What Consumer Goods Companies Can Learn From Healthcare. But think again. How often do you do it?

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Redefine workforce development to uncover digital success in manufacturing

West Monroe

Building a resilient workforce for a digital future is new territory—and requires deliberate action on multiple dimensions in not just skills but also culture, leadership, and organizational design. Manufacturing has traditionally been highly output-focused, with less attention to workplace culture.