How to Triumph Over Budget Cuts and Prove Your Marketing ROI
C3Centricity
APRIL 23, 2024
However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent. Of course, this figure varies by industry, with retail, e-commerce, and consumer goods companies often seeing higher returns thanks to direct purchase links in their emails.
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