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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

By conducting sentiment analysis on tweets and comments, the company identifies areas of improvement, addresses customer concerns promptly, and adjusts its marketing strategies to enhance customer satisfaction down the road. Innovation: Unstructured data fuels innovation by providing new sources of inspiration, creativity, and discovery.

Data 260
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Iconic brands finding their competitive advantage with XM

Qualtrics

Over the last decade businesses and governments have introduced tools and initiatives that have established customer experience (CX) capabilities within their organization, such as voice of the customer programs and journey mapping. Iconic brands finding a competitive advantage with XM. ANZ: The design & delivery of XM.

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Strategic Insights: 7 Tips for Understanding Your Market Better

SurveySensum

The changes occurring in the market can affect your brand’s marketability and performance. It is, therefore, important for businesses to continuously study and understand the market. Market research is also a lucrative field to enter, as many firms and organizations see the value of their services.

Tips 52
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Emerging Customer Experience Trends in 2023

Lumoa

1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team. 2 Companies are using CX to create a competitive advantage Customers have more options than ever before.

Trends 208
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What are the Strategic Advantages of IT Outsourcing?

Magellan Solutions

Businesses find the advantages of offshore outsourcing crucial. It offers cost efficiency, access to specialized skills, and the flexibility needed to grow in a dynamic global market. By working together, HSBC and IBM aim to reach “quantum fluency” and determine how quantum could provide a competitive advantage.

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What is Turf Analysis: Importance and Applications in Market Research

SurveySparrow

Turf analysis is a critical tool in market research that helps businesses better understand their target audience’s preferences and behavior. This analysis provides insights into the market’s structure and dynamics, allowing businesses to make informed decisions about their products, services, and marketing strategies.

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5 Reasons to Boost Self-Service Using AI in Today’s Property Market

CSM Magazine

Predictions for the property market in the coming year vary widely. The end of the stamp duty holiday and ambitious government targets for building new homes are set to make for an interesting year. Property companies will continue to focus on customer service as a differentiator. . Abbie Heslop at EBI.AI About the Author.