category insights 
Experience Matters
MAY 13, 2019
While each type of data can provide valuable insights on its own, Read More. The post Six Categories Of X&O Data Insights appeared first on Experience Matters. One of the cornerstones of XM is the combination of operational data (“O-data”) and experience data (“X-data”).
Hello Customer
MARCH 15, 2023
There’s no denying it, most companies nowadays are searching for a solution to turn customer experience insights into something tangible and actionable. For example: what if the feedback categories don’t fully match with your internal KPIs ? Want to make changes to your category groups? Let’s make this more concrete.
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InMoment XI
MARCH 25, 2024
According to Forrester, fewer than 10% of enterprises are advanced in their insights-driven capabilities. By equipping your organization with predictive analytics tools, you can gain rich insights into customer behavior, make data-driven decisions, and optimize business operations. What is Predictive Analytics?
InMoment XI
AUGUST 2, 2023
While reports and data can offer valuable insights, the most authentic and relevant information comes directly from your customers. The true value lies in taking decisive action based on the insights gathered from customers. While knowledge is valuable, taking action based on customer insights is what drives progress.
Chadwick Martin Bailey
JUNE 28, 2019
You know it’s time for a new segmentation when significant category disruption is occurring. A successful category segmentation does more than pinpoint your primary and secondary target customers. Common category disruptors: A new competitor is shaking up the category or maybe it’s you entering a new category.
InMoment XI
FEBRUARY 25, 2022
Powerful and advanced research can generate insights which enable B2B and B2C companies to identify current levels of employee commitment, and it provides actionable direction on how to help them become more contributory and active brand advocates.
InMoment XI
AUGUST 30, 2022
They can use a rating system that can be tracked over time, offer specific insights into your customers’ pain points, and help you work to continue to meet your customer’s needs. Customer satisfaction surveys are important because they are a direct insight into the customer experience. How often do you use the product or service?
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