GE Healthcare: Brand Storytelling During A Crisis
Forrester's Customer Insights
JANUARY 28, 2021
At the beginning of 2020, as the COVID-19 pandemic started to take hold, GE Healthcare found itself at the center of the crisis. By March of that year, the media narrative had swung toward the shortage of personal protective equipment and other essential medical equipment like ventilators, of which GE Healthcare was a supplier.
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