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GE Healthcare: Brand Storytelling During A Crisis

Forrester's Customer Insights

At the beginning of 2020, as the COVID-19 pandemic started to take hold, GE Healthcare found itself at the center of the crisis. By March of that year, the media narrative had swung toward the shortage of personal protective equipment and other essential medical equipment like ventilators, of which GE Healthcare was a supplier.

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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

What better way is there to learn about delivering an amazing customer experience than examining how the best in the business do it? Respondents were asked a series of questions on topics including their customer experience programs , introducing new technology, and optimizing human capital. Social responsibility. “75%

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Smiley Terminal: How to Use It to Gain Customer Insights Onsite

SurveySparrow

In addition, many brands that started online , like Amazon, Birchbox, and Zappos, have opened their offline locations. A retailing survey on a smiley terminal is the perfect opportunity to: Get onsite retail feedback from your customers during an ongoing purchase. Trigger alerts from responses by dissatisfied customers.

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XI Café Podcast, Episode 6: Demonstrating CX Impact, ROI, and More With The Customer Show’s Mary Anne Ghobrial

InMoment XI

What Is the Purpose Behind the Customer Show? All brands know that customer experience is important—delighting customers is the name of the game. There are many ways to do that, but the result is to give good experiences to customers. A company that has decentralized customer experience really well is Medibank.

ROI 260
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Amazing Business Radio: Amy Brown

ShepHyken

She shares findings from Authenticx’s Customer Voices Report and how organizations can use data to drive customer experience strategies. Top Takeaways: Customers want to be empathized with and understood by the brands they interact and do business with. Listen to your employees, too, not just your customers.

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Customer Insight Marketing

Optimove

What is Customer Insight Marketing? Customer insight refers to having a deep understanding of your customers, their behaviors, their preferences and even their needs. Customer Insight Marketing Analysis, Strategy and Tools. You need to have the right customer insight tools at your disposal.

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Brand Move Roundup – April 21, 2020

C Space

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. All stories are free to stream on desktop, laptop, phone or tablet.

Brands 52