Innovation is Essential for The Changing Sports Landscape: The Case of Super Bowl LV
Maru Group
MARCH 16, 2021
But a focus on television broadcasting obscures the fact that the way people interact with sports is changing, with people embracing video highlights and moving away from watching entire games. Maru recently partnered with Variety magazine to produce an in-depth look into how people relate to sports. Other sports are faring far worse.
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