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Sweaty Betty Smashes Customer Experience Goals with Sabio Group

CSM Magazine

In a recently published case study , and with Sabio’s help, Sweaty Betty launched an integrated omni-channel customer relationship management (CRM) platform that provided agents with 360-degree customer views leading to a 66% decrease in first response times. You can read the full case study here.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

The automotive industry relies heavily on brand perception. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brand value. Adding reviews on your own brand website can even improve your conversation rates, decrease bounce rates, and improve your ad quality scores.

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3 Ways to Become a Customer Feedback Brand

AskNicely

A continual stream of feedback gives you intimate insights into your audience and how to reach them with your brand promise. Christensen’s now famous Harvard Business Review study on McDonald’s milkshakes is a perfect example of how customer feedback can help brands better understand what their customers’ jobs-to-be-done are.

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How Can an Enterprise Video Platform Transform Communication?

CSM Magazine

In 2023, HubSpot Blog conducted a study entitled The State of Video Marketing in 2023. The ideal video provides a space to present your brand values. Studies show that the human brain has the capacity to process visual information much faster than print or text.

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Ethical Consumerism and the Path to Long-Term Brand Loyalty

CX University

Millennials and Gen Z, in particular, have been at the forefront of this values-driven purchasing trend, with studies showing that these younger generations are more likely to prioritize a company’s ethical practices and social impact when making purchasing decisions.

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10 Examples of Bad Outsourcing and How to Avoid Them

Magellan Solutions

CASE STUDY. CASE STUDY. Instead of depending just on the outsourced team’s brand value, evaluate their skills. CASE STUDY. CASE STUDY . CASE STUDY. CASE STUDY . Let’s examine a few significant examples of bad outsourcing to see what we can learn from them. . #1) MORGAN ABANDONS IBM.