Kerry Bodine

DECEMBER 16, 2016

Join us for a hands-on customer journey mapping workshop in 2017! I’m thrilled to announce our 2017 lineup of open enrollment journey mapping workshops: February 21 & 22 in San Diego. This needs to be part of our marketing DNA.” — Yadi Schnyder, WorldVentures. May 9 & 10 in Chicago. August 16 & 17 in San Francisco.

Customer Journeys 120

Customer Journeys Exercises Tips Course 120

Alida

JULY 17, 2017

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. As predicted by Gartner , 89% of businesses will compete primarily on customer experience by 2017.

Customer Experience 172

Customer Experience Hotels Survey Loyalty Programs 172

Calabrio

FEBRUARY 16, 2017

With 2016 behind us, we’re wondering what we can glean from the flurry of predictions, prophecies and prognostications for 2017. In 2017, we’ll see leading marketing organizations expand to incorporate contact center touchpoints with voice-of-the-customer analytics technology. Ready for 2017 and beyond? Start here.

Trends 100

Trends Customer Engagement Engagement Contact Center 100

Calabrio

FEBRUARY 16, 2017

With 2016 behind us, we’re wondering what we can glean from the flurry of predictions, prophecies and prognostications for 2017. In 2017, we’ll see leading marketing organizations expand to incorporate contact center touchpoints with voice-of-the-customer analytics technology. Ready for 2017 and beyond? Start here.

Trends 100

Trends Customer Engagement Engagement Contact Center 100

Alida

JUNE 1, 2017

How Cadillac put customers in the driver’s seat in the luxury hybrid market. In the $100-billion hybrid car market, Cadillac is focusing on providing unforgettable customer experiences as it launches new products and builds on its illustrious legacy of luxury. When: June 21, 9:15 am – 10 am. When: June 20, 8:10 am – 8:30 am.

Automotive 157

Automotive Conference Retail Employee Engagement 157

Kerry Bodine

SEPTEMBER 27, 2017

I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. I believed these new marketing efforts to be the death knell of traditional advertising. So what’s your marketing plan?

Marketing 136

Marketing Transportation Advertising Customer Experience Professionals 136

Vonage

FEBRUARY 23, 2017

Marketing Land reported that all digital growth now comes from mobile usage. The post Everything you need to know about the consumer of 2017 appeared first on Blog | NewVoiceMedia. Mobile devices now rule digital media time. Which statistic do you think will have the biggest impact on the future success of your business?

Omni-Channel 218

Omni-Channel Consumers Self Service Social Media 218

Kerry Bodine

FEBRUARY 6, 2017

In 2017, brands shouldn’t be fumbling around to pull off a successful Super Bowl ad. Here are three lessons that marketers and customer experience professionals (and the advertising agencies they turn to for advice) still need to learn: Stress test your friggin website! Kudos to 84 Lumber for drawing such a large crowd.

Social Media 120

Social Media Advertising Customer Experience Professionals Brands 120

Beyond Philosophy

DECEMBER 25, 2017

So, celebrate your successes for 2017 but prepare for new challenges in 2018. As the hustle and bustle of 2017 come to a close, here is a list of our top ten Customer Experience concepts to get your new year off to an emotionally engaging start. There exists a significant trend toward storytelling in marketing.

Net Promoter Score 119

Net Promoter Score NPS Advertising e-support 119

Alida

DECEMBER 22, 2016

We’ve collected 10 of the most insightful predictions that we believe will define not just 2017, but also the years ahead. Likewise, companies must get closer to their customers—both local and international—to continue to deliver products and services that are relevant and valuable to their target market. Global uncertainty.

Trends 0

Trends Social Media Advertising e-support 0

Kayako

JANUARY 12, 2017

It’s easy to rush into 2017 without appreciating the good parts of 2016: there is now a lot of great content out there that supports you, the customer advocating superhero! Here’s our list of the best articles from last year to help you understand the trends and show how you can provide an amazing customer experience in 2017.

Customer Experience 120

Customer Experience Effort Score Chief Customer Officer Customer Centricity 120

Influitive

FEBRUARY 8, 2017

There’s no denying that the importance of customer marketing is growing. The 2017 State of Customer Marketing Report indicates that over the next year, 93% of organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the customer marketing area.

Marketing 65

Marketing Report Customers Gamification 65

Provide Support

NOVEMBER 16, 2017

Customer service and marketing can intensify and strengthen each other. Customer service and marketing are often seen as completely different processes by most companies. Indeed, differences are obvious – marketing is about getting new clients while customer service is about making them happy. © 2003 - 2017 Provide Support LLC.

Customer Service 108

Customer Service Marketing Training Customers 108

Customer Bliss

AUGUST 10, 2017

I have a friend who works in marketing. Even though the normal way we think about marketing involves everything being branded and polished, she says — and I mostly agree — that some of the best marketing “leans into the skid.” In fiscal year 2017, they had revenues of $4.36

Marketing 149

Marketing Customer Experience Advertising Video 149

Alida

DECEMBER 15, 2016

Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. Understand your readers and buyer personas.

Feedback 213

Feedback Strategy Marketing Social Media 213

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 194

Customer Engagement Engagement Marketing Fashion 194

Wired and Dangerous

JANUARY 3, 2017

Welcome to 2017! We hope 2017 is your best year ever! We wanted to share with you our firm’s resolutions for 2017. Help our customers become the world’s smartest buyer by hardwiring learning into every customer’s encounter and becoming our customers’ key source for valuable market information. Chip and John.

Innovation 79

Innovation Entertainment System Communication 79

TechSee

MAY 15, 2018

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate.

Analysis 111

Analysis Marketing Self Service Wireless 111

Influitive

NOVEMBER 27, 2017

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th.

Conference 53

Conference Marketing Engagement Strategy 53

transcosmos Information Systems

DECEMBER 27, 2016

Cutting-edge technologies will continue to dominate in 2017. Without further ado, here are the top IT trends for 2017 that are likely to impact in varied ways those in the business and tech sectors: The Rise of the Bots. This means more efficiency and faster turnaround time for technology-based tasks. The IoT in Humanitarian Missions.

Trends 0

Trends e-support Healthcare Technology 0

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

SuiteCX

FEBRUARY 7, 2017

These new competitors are more agile, and they don’t have your imbedded cost structures to deal with, so they can “adjust” to changing market conditions more easily. We have marketing, sales, HR, operations etc. Here is to a growth oriented 2017! You’re also faced with new competitors at every turn. What can I do now?

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

SuiteCX

FEBRUARY 7, 2017

These new competitors are more agile, and they don’t have your imbedded cost structures to deal with, so they can “adjust” to changing market conditions more easily. We have marketing, sales, HR, operations etc. Here is to a growth oriented 2017! You’re also faced with new competitors at every turn. What can I do now?

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

NetBase

JUNE 30, 2020

Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. We’ll explore this, as well as: Vegas’ marketing and branding evolution. Evolving Its Marketing & Branding to Match.

Marketing 105

Marketing Social Media Consumers Brands 105

iPerceptions

MAY 17, 2017

Today, technology has infiltrated every facet of the marketing world. From content marketing to email marketing to the customer experience , technology is playing a central role.

Technology 59

Technology Marketing Customer Experience Customers 59

Bold360

JUNE 22, 2017

Nanorep is Gearing Up for Chatbot Summit Berlin 2017, Attending as Sponsors, Speakers, and Looking Forward to Meeting You at Booth 31. Nanorep is gearing up for Chatbot Summit 2017 , taking place in Berlin Germany on June 26th. Nanorep is thrilled to be among the featured sponsors of the summit. Location/Time: 14:00 p.m.

Chatbots 69

Chatbots Self Service Leadership Technology 69

CSM Magazine

NOVEMBER 3, 2022

Liz Carter, Chief Marketing Officer, Reputation. Reputation , the global leader in reputation experience management, today welcomes Liz Carter as its new Chief Marketing Officer. “Liz is a talented leader who will help our organization continue to strengthen our brand awareness and market position.

Marketing 52

Marketing Leadership Conference Feedback 52

Peter Lavers

JANUARY 10, 2017

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in March in his role as a Watson Commerce Futurist. The post IBM Amplify 2017 appeared first on Think CX. Read the conference website.

Omni-Channel 40

Omni-Channel Conference Analytics Trends 40

ReviewTrackers

MAY 8, 2017

To help your leaders and managers in your organization become CX experts, we compiled a list of customer experience conferences and events to attend this 2017. When: July 4 to 5, 2017. When: June 5 to 7, 2017. When: May 16 to 17, 2017. When: June 20 to 21, 2017. When: July 17 to 19, 2017. Where: London, UK.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

ReviewTrackers

APRIL 10, 2017

Key Takeaways from ReviewTrackers Local Search and Online Reviews Survey 2017. In January 2017, ReviewTrackers reached out to a U.S.-based This aptly reflects the vital shift in today’s marketing landscape, where consumers — instead of marketers — are responsible for shaping the way a brand or business is perceived.

Survey 101

Survey Social Media Automotive Analysis 101

ReviewTrackers

OCTOBER 3, 2017

Innovation was the highlight at last week’s 2017 SHSMD Connections, the annual conference for healthcare marketing, public relations and communications, and strategic planning professionals. ROI Based Marketing. Berg and Ochu provided a ten-step marketing process to understand marketing ROI. Campaign Brief.

Connections 56

Connections Healthcare ROI Metrics 56

Eptica

DECEMBER 20, 2017

Date: Wednesday, December 20, 2017 What were the key CX trends in 2017? Published on: December 20, 2017. Author: Pauline Ashenden As we come to the end of a busy 2017 it is a good time to review the year, and in particular to look at the most important developments in customer experience over the last 12 months.

Trends 48

Trends Competitive Advantage Chatbots Social Media 48

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

Clicktools

JANUARY 6, 2017

We’ve reached the end of the first week of 2017, which means it’s time to look into my magic ball and see the future. What trends will emerge to become the buzz of marketing campaigns, the talk tracks of service and support departments, and the hashtag du jour? Here are five topics likely to headline 2017.

Tips 58

Tips Customer Journeys Multi-Channel Gamification 58

ShepHyken

APRIL 3, 2017

Customer Service Track Shines at Social Media Marketing World by Dan Gingiss. Winning at Social) Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is constantly adapting in step with the ever-changing world of social media. Want Loyal Customers?

Social Media 76

Social Media Customer Service Hotels Hospitality 76

Optimove

JULY 30, 2020

The “marketing best practices” discussion in the last few years has been marked by a shift to trigger-driven marketing centered around realtime data usage. This has led to a fallacy that marketers should only use realtime data. Why the difference? If you only rely on the latter, you are bound to be inaccurate.

Data 95

Data Marketing Ecommerce System 95

Storyminers

JANUARY 24, 2017

This article appeared first January 10, 2017 at SharpenCX.com. 2017 will be a year defined by how well companies continue to adapt to customer expectations—like the ability to get good service at any time of the day, via any device. How do you expect customer expectations to change in 2017? Here’s what we learned.

Contact Center 50

Contact Center Omni-Channel Brands Hospitality 50