ReviewTrackers

MAY 8, 2017

To help your leaders and managers in your organization become CX experts, we compiled a list of customer experience conferences and events to attend this 2017. When: July 4 to 5, 2017. When: June 5 to 7, 2017. When: May 16 to 17, 2017. When: June 20 to 21, 2017. When: July 17 to 19, 2017. Where: London, UK.

Conference 50

Conference Omni-Channel Customer Journeys Customer Experience 50

Optimove

JANUARY 6, 2022

After all, to do retention properly, and at scales almost as large as a highway billboard, marketers had to wait for the right technology to arrive. (it In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs.

Loyalty Programs 98

Loyalty Programs Ecommerce Advertising Loyalty 98

ShepHyken

APRIL 17, 2017

The simplest of these programs is the famous punch card where ten purchases get you a discount or free purchase once completed. My Comment: There is a difference between a customer loyalty program and a customer retention program. Sometimes you hit, as the author says, a “marketing jackpot.”.

Social Media 79

Social Media Customer Service Airlines Loyalty 79

Beyond Philosophy

JULY 19, 2017

Loyalty programs are one of many ways you can do this for these top priority people. When it comes to loyalty programs, you cannot forget certain vital features, and according to a recent report, one of them is easier than you think. Per the 2017 Colloquy Loyalty Census, there are 3.8

Loyalty 116

Loyalty Loyalty Programs How To Retail 116

ShepHyken

JULY 24, 2017

A Billion Reasons Why Loyalty Marketers Need Customer Identity by Mike Sands. Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. How do you make being a member of your loyalty program worthwhile?

Customer Service 52

Customer Service Loyalty Programs Self Service Loyalty 52

John Paul

MARCH 25, 2019

Our mission is to help our clients (usually big brands in various industries such as automotive, financial services, luxury…) to optimize their customer journey and enrich the existing loyalty programs in order to propose a seamless experience to the final customers. I’ve been working at John Paul since January 2017.

Automotive 73

Automotive Loyalty Programs Travel Loyalty 73

Alida

APRIL 19, 2017

America has way too many malls, and the decline is an inevitable correction of the market. Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops. For one, the closure of many brick-and-mortar stores is a direct result of “the death of malls.”

Retail 173

Retail Company Sports Fashion 173

Optimove

JANUARY 6, 2022

After all, to do retention properly, and at scales almost as large as a highway billboard, marketers had to wait for the right technology to arrive. (it In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs.

Loyalty Programs 40

Loyalty Programs Ecommerce Advertising Loyalty 40

ShepHyken

JULY 24, 2017

A Billion Reasons Why Loyalty Marketers Need Customer Identity by Mike Sands. Martech Today) While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. How do you make being a member of your loyalty program worthwhile?

Customer Service 28

Customer Service Loyalty Programs Self Service Loyalty 28

PK

JUNE 5, 2018

Sharing how Vans’ deep understanding of its own culture and history provided a platform to launch their loyalty program, which has resulted in incredible market demand since launch. Partner at Lenati, Martin Mehalchin took the stage Wednesday to present on personalization and innovation in experiential loyalty.

Loyalty Programs 40

Loyalty Programs CRM Loyalty Conference 40

BirdEye

JULY 14, 2023

Here’s an example of a review left in exchange for a sweepstakes entry: Considering 95% of consumers read online reviews before committing to a purchase, spending a chunk of the marketing budget on incentivized reviews makes financial sense for most companies. And when consumers are already suspicious, your reputation hangs in the balance.

Guidelines 95

Guidelines Social Media Policies Exceptional Customer Service 95

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Tellingly, the greatest investment in vehicles has not been in how the vehicles move, but in “sharing solutions” – with a 32x increase in investment over the 7 years to 2017. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

DECEMBER 13, 2018

Marketing teams, and technologies, becoming more deeply intertwined. Loyalty marketing breaking ground in new sectors. Old-school loyalty technology firms shrinking, or dying out. At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

NOVEMBER 14, 2018

This challenge – the give-and-take of marketplaces – now firmly belongs on the agenda of loyalty strategy meetings. First, it gives marketers a basic grounding in economics which can directly impact on your loyalty strategy, complete with real-world examples of brands putting the theory into practice.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

Beyond Philosophy

APRIL 18, 2017

You might be thinking it’s time for a big marketing investment, but where would you focus your energy? Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. Not Meeting Your Targets? Here’s Why.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

ProProfs Chat

DECEMBER 12, 2019

In 2018, the top priorities for brand marketers were customer experience or journey (25%), complete brand awareness (18%), customer acquisition (18%), customer loyalty or retention (17%), and customer engagement (15%). Brand marketers need to plan their strategies before actually implementing them. Brand Loyalty ) Tweet This.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Currency Alliance

DECEMBER 18, 2017

This year we’ve seen examples of brands offering increased liquidity in their loyalty programs – typically in the form of allowing their members to redeem beyond their own store. Brands will also find that enabling greater customer freedom will also help proactively manage program liabilities in a profitable way.

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Oracle

APRIL 4, 2018

Although your sales and marketing efforts may not carry the same financial clout as your larger counterparts, rest assured that your SMB can have the upper hand in one key area: customer experience (CX). Emotionally intelligent approaches are the cornerstone of a humanized marketing approach.

Loyalty 56

Loyalty Loyalty Programs Social Media Brands 56

Currency Alliance

JUNE 22, 2017

We’re already nearly halfway through 2017. A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. The business model has barely evolved. Namely their customers.

Loyalty 40

Loyalty Loyalty Programs Social Media Brands 40

SurveySensum

JULY 10, 2023

Conducting personalized marketing and loyalty programs to elevate the customer experience. Build and Boost Customer Loyalty and Retention Microsoft’s 2017 State of Global Customer Service Report highlights that 96% of customers say customer service is important in their choice of brand loyalty.

Retail 52

Retail Customer Service Exceptional Customer Service Customer Centricity 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 15, 2018

Despite a successful 2017 holiday season [i] , commentators talk of a “retail apocalypse” and stories of store closures abound [ii]. This is tantamount to shrinkage – because as the economy expands to accommodate new services and innovative customer experiences, retail occupies an ever smaller market share. Shrinking retail sector.

Retail 110

Retail Brands Banking Loyalty Programs 110

Currency Alliance

DECEMBER 15, 2017

If brands care about the value they offer to customers and embrace this trend of tapping into customer emotions, then they’ll have the opportunity to transform their loyalty programs for the better. The two types of loyalty. Marketers have to listen to them and enable them to connect with the brand as they wish.

Loyalty 40

Loyalty Loyalty Programs Customer Experience Social Media 40

Currency Alliance

OCTOBER 27, 2017

We recognize that these are difficult times for merchants managing loyalty programs. What’s more, a lot of customers only have small amounts of loyalty currency in each program they’re a member of – so they have trouble seeing how they can get to meaningful rewards (which produces apathy).

Loyalty 49

Loyalty Loyalty Programs Airlines Brands 49

Provide Support

JANUARY 25, 2017

68% of Millennials say they wouldn’t be loyal to a brand if it doesn’t have a good loyalty program. The Bond Loyalty Report). © 2003 - 2017 Provide Support LLC. Published in Provide Support Blog , 2017. Existing customers are 50% more likely to try new products, and spend 31% more than new customers. USC Dornsife).

Infographics 40

Infographics Loyalty Programs Loyalty Study 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. 1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program.

Retail 54

Retail Brands Fashion Voice of Customer 54

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions. Any individual program is probably managing barely half that figure. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? It goes without saying, but your existing customers are much easier to market and sell to. Examples of descriptive analytics include summary statistics, clustering and association rules used in market basket analysis. Think again.

Customer Retention 96

Customer Retention Analytics Data Strategy 96

Currency Alliance

JUNE 11, 2019

In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. in 2017[vii]. Extra what? Revenues also increased by 10.4%

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySensum

JULY 10, 2023

Conducting personalized marketing and loyalty programs to elevate the customer experience. Build and Boost Customer Loyalty and Retention Microsoft’s 2017 State of Global Customer Service Report highlights that 96% of customers say customer service is important in their choice of brand loyalty.

Retail 40

Retail Customer Service Exceptional Customer Service Customer Centricity 40

ClearAction

OCTOBER 1, 2018

For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry. “Only 16% of marketers feel their organizations are extremely responsive to the consumer.” ” 5. . CXM Timeline to CX-Centricity.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty! trillion on travel by 2020.

Tourism 56

Tourism Travel Customer Service e-support 56

ClearAction

NOVEMBER 25, 2017

Customers trust businesses based on how well they treat employees, the quality level of products and services, how well they listen to customers , whether they pay their fair share of taxes, and how well they conform to ethical business practices, according to the 2017 Edelman Trust Barometer. Keep your eye on your primary target market.

Policies 63

Policies Customer Experience Government Airlines 63

Strativity

APRIL 27, 2023

But the market was peaking. The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. DoorDash— the largest and fastest-growing portion of the market with ~65% of sales is a great case in point. Here’s why it’s ending.”

Strategy 52

Strategy e-support Roadmap Customer relationships 52