Alida

JULY 17, 2017

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. Creating shared value is essential for developing an authentic brand and truly connecting with customers.

Customer Experience 172

Customer Experience Hotels Survey Loyalty Programs 172

Kerry Bodine

SEPTEMBER 27, 2017

I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. At the time, brands were starting to launch websites that didn’t just push messages about their products and services.

Marketing 136

Marketing Transportation Advertising Customer Experience Professionals 136

ReviewTrackers

MAY 15, 2020

Your organization’s ability to build a strong employer brand is a major growth driver. But it takes more than posting job openings on LinkedIn or designing a fancy Careers page to create a brand that resonates with job seekers. Managing your employer brand should be a priority.

Brands 123

Brands Employee Engagement Financial Culture 123

Kerry Bodine

FEBRUARY 6, 2017

In 2017, brands shouldn’t be fumbling around to pull off a successful Super Bowl ad. Here are three lessons that marketers and customer experience professionals (and the advertising agencies they turn to for advice) still need to learn: Stress test your friggin website! This is bad news for brands.

Social Media 120

Social Media Advertising Customer Experience Professionals Brands 120

Thematic

MAY 29, 2023

We've refreshed our brand to better reflect our company's growth, values, and vision for the future. As a leader in feedback management and analytics, Thematic has evolved tremendously since its inception in 2017. Now, in 2023, we're thrilled to introduce our refreshed visual brand. We've done it!

Feedback 62

Feedback Brands Social Media Analytics 62

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It can be more important than innovation or market dominance. Brand purpose should be the driving force behind everything you do.

B2B 120

B2B Brands Innovation Government 120

Beyond Philosophy

DECEMBER 25, 2017

So, celebrate your successes for 2017 but prepare for new challenges in 2018. As the hustle and bustle of 2017 come to a close, here is a list of our top ten Customer Experience concepts to get your new year off to an emotionally engaging start. Will the proactive approach to passenger experience pay off for the brand?

Net Promoter Score 119

Net Promoter Score NPS Advertising e-support 119

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Social Media Sports 82

Kayako

JANUARY 12, 2017

It’s easy to rush into 2017 without appreciating the good parts of 2016: there is now a lot of great content out there that supports you, the customer advocating superhero! Here’s our list of the best articles from last year to help you understand the trends and show how you can provide an amazing customer experience in 2017.

Customer Experience 120

Customer Experience Effort Score Chief Customer Officer Customer Centricity 120

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 197

Customer Engagement Engagement Marketing Fashion 197

Alida

DECEMBER 22, 2016

We’ve collected 10 of the most insightful predictions that we believe will define not just 2017, but also the years ahead. Likewise, companies must get closer to their customers—both local and international—to continue to deliver products and services that are relevant and valuable to their target market. Global uncertainty.

Trends 0

Trends Social Media Advertising e-support 0

Customer Bliss

AUGUST 10, 2017

I have a friend who works in marketing. Even though the normal way we think about marketing involves everything being branded and polished, she says — and I mostly agree — that some of the best marketing “leans into the skid.” Well, your brand probably isn’t perfect.

Marketing 149

Marketing Customer Experience Advertising Video 149

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

Alida

DECEMBER 15, 2016

Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. Understand your readers and buyer personas.

Feedback 213

Feedback Strategy Marketing Social Media 213

Blake Morgan

AUGUST 15, 2022

How do you move an iconic brand towards the future? That was the question Harry Overly, President and CEO of Sun-Maid, faced when he took over the company in 2017. The brand had vast stores of emotional equity, not to mention the familiarity and fondness for its iconic red raisin boxes.

Feedback 59

Feedback Brands Omni-Channel Customer Centricity 59

C3Centricity

FEBRUARY 5, 2018

One of C3Centricity’s annual traditions is to publish a post which shares the best marketing infographics of the previous twelve months. Here is this year’s crop, with ideas on how you can get inspired to take action in your own marketing. That in itself says a lot about the focus of marketers these days!

Infographics 120

Infographics Marketing Social Media Ecommerce 120

NetBase

JUNE 30, 2020

Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to stand out – should take note of! Just ask iHeartRadio.

Marketing 105

Marketing Social Media Consumers Brands 105

Comm100

DECEMBER 22, 2016

But no matter where you stand at the end of the year, every team is wondering the same thing: what will 2017 bring? We’ll be looking at the following trends in customer service for 2017: Omni-channel will gain more traction as a customer support strategy and replace its predecessor, multi-channel. Source: Email Critic.

Omni-Channel 80

Omni-Channel Trends Multi-Channel Customer Service 80

Strativity

MARCH 7, 2023

Brands need a strategy that incorporates generative AI. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored. Why does ChatGPT matter to brands? Consider the past 10 years you have spent cultivating your brand personality.

Brands 98

Brands Analytics Consumers Technology 98

SuiteCX

FEBRUARY 7, 2017

These new competitors are more agile, and they don’t have your imbedded cost structures to deal with, so they can “adjust” to changing market conditions more easily. Build customer trust by consistently delivering on your brand promise. Step 2 – Deliver on the brand promise. Are your partners in line with your brand promise?

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

SuiteCX

FEBRUARY 7, 2017

These new competitors are more agile, and they don’t have your imbedded cost structures to deal with, so they can “adjust” to changing market conditions more easily. Build customer trust by consistently delivering on your brand promise. Step 2 – Deliver on the brand promise. Are your partners in line with your brand promise?

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

Wired and Dangerous

JANUARY 3, 2017

Welcome to 2017! This refreshingly novel brand of service leaves customers more cheaply entertained-and it leaves them richly stirred! We hope 2017 is your best year ever! We wanted to share with you our firm’s resolutions for 2017. Best wishes for a fantastic 2017! Value – unique is different from value – added.

Innovation 79

Innovation Entertainment System Communication 79

CSM Magazine

NOVEMBER 3, 2022

Liz Carter, Chief Marketing Officer, Reputation. Reputation , the global leader in reputation experience management, today welcomes Liz Carter as its new Chief Marketing Officer. “Liz is a talented leader who will help our organization continue to strengthen our brand awareness and market position.

Marketing 52

Marketing Leadership Conference Feedback 52

Alida

JANUARY 10, 2018

A new report backs this up: “ For Love or Money 2017: Customer Loyalty – The Marketers’ Point of View ” found marketers plan to focus on customer loyalty in the next few months because it takes precedence over acquiring new customers. Being forgiven for mistakes was also cited by marketers as a dimension of loyalty.

Loyalty 127

Loyalty Marketing Net Promoter Score NPS 127

QuestionPro Audience

SEPTEMBER 27, 2018

Happens in market research. In my view, there is a lack of R-E-S-P-E-C-T for online participants from many market researchers. These moms are the real experts for specific market research, their feedback above that of pediatricians, food executives, or internet influencers. Happens all the time. Show, don’t tell.

Marketing 170

Marketing Study Survey Conference 170

Influitive

MARCH 24, 2017

Measuring the value of branded communities has always been difficult. Community managers are often forced to fall back on the savings they generate for customer support teams, rather than reporting on the revenue they generate for the company.

Brands 65

Brands B2B Report Measurement 65

Storyminers

JUNE 3, 2022

We’ve updated it for 2017. Because CX gives us the opportunity to use customer experience as a company’s strategy , to differentiate its brand , and to bring greater value to customers and to shareholders at the same time. 2017 Answer. 2017 will be the year of smarter customer experiences. Powerful combination!

Trends 147

Trends Customer Experience Wireless Entertainment 147

Experience Investigators by 360Connext

JANUARY 23, 2024

Relying on Mass Marketing Generic, one-size-fits-all marketing is losing its effectiveness. And frankly, there are fewer opportunities to reach a mass market. Listening is Loving Feedback is Gold : Brands that actively seek and apply customer feedback are more favored. It’s all about staying one step ahead.

Trends 143

Trends Self Service Customer Experience Customer Journeys 143

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

Second to None

OCTOBER 23, 2018

Pizza has become one of the fastest growing segments in the food market in recent history. In 2017, 954 pizza chain establishments opened in North America in addition to the already saturated market.[1] The first step to achieving success in this segment is offering a great product.

Brands 74

Brands Measurement Customer Centricity Poor Customer Service 74

Kayako

JANUARY 5, 2017

In the customer service trends handbook published by Microsoft , “90% of consumers say they expect consistency and continuity from a brand across channels.”. These are the five ways of providing premium customer support software to meet your customer expectations in 2017: 1. ” Marketing Interactive.

Omni-Channel 95

Omni-Channel Self Service Trends Multi-Channel 95

CX Journey

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Twitter-based customer service increased 250% from 2015 to 2017. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. What does this mean for how you communicate with customers?

Communication 137

Communication Brands Social Media Touchpoint 137

Eptica

MARCH 21, 2019

Date: Thursday, March 21, 2019 Author: Olivier Njamfa - CEO & Co-Founder How does CX impact brand trust? Author: Olivier Njamfa - CEO & Co-Founder Trust is central to any brand’s relationship with its customers. The Eptica Digital Trust study aims to analyze just how successfully UK brands are achieving these fundamentals.

Brands 80

Brands Self Service Insurance Fashion 80

Eptica

DECEMBER 20, 2017

Date: Wednesday, December 20, 2017 What were the key CX trends in 2017? Published on: December 20, 2017. Author: Pauline Ashenden As we come to the end of a busy 2017 it is a good time to review the year, and in particular to look at the most important developments in customer experience over the last 12 months.

Trends 48

Trends Competitive Advantage Chatbots Social Media 48

Storyminers

JANUARY 24, 2017

This article appeared first January 10, 2017 at SharpenCX.com. 2017 will be a year defined by how well companies continue to adapt to customer expectations—like the ability to get good service at any time of the day, via any device. How do you expect customer expectations to change in 2017? Here’s what we learned.

Contact Center 50

Contact Center Omni-Channel Brands Hospitality 50

Optimove

JULY 30, 2020

The “marketing best practices” discussion in the last few years has been marked by a shift to trigger-driven marketing centered around realtime data usage. This has led to a fallacy that marketers should only use realtime data. Why the difference? If you only rely on the latter, you are bound to be inaccurate.

Data 95

Data Marketing Ecommerce System 95

ShepHyken

APRIL 3, 2017

Customer Service Track Shines at Social Media Marketing World by Dan Gingiss. Winning at Social) Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is constantly adapting in step with the ever-changing world of social media. Want Loyal Customers?

Social Media 76

Social Media Customer Service Hotels Hospitality 76