Calabrio

FEBRUARY 16, 2017

With 2016 behind us, we’re wondering what we can glean from the flurry of predictions, prophecies and prognostications for 2017. In 2017, we’ll see leading marketing organizations expand to incorporate contact center touchpoints with voice-of-the-customer analytics technology. Ready for 2017 and beyond? Start here.

Trends 153

Trends Customer Engagement Engagement Contact Center 153

Alida

JULY 17, 2017

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. As predicted by Gartner , 89% of businesses will compete primarily on customer experience by 2017.

Customer Experience 172

Customer Experience Hotels Survey Loyalty Programs 172

Alida

JUNE 1, 2017

How Cadillac put customers in the driver’s seat in the luxury hybrid market. In the $100-billion hybrid car market, Cadillac is focusing on providing unforgettable customer experiences as it launches new products and builds on its illustrious legacy of luxury. When: June 21, 9:15 am – 10 am. When: June 20, 8:10 am – 8:30 am.

Automotive 157

Automotive Conference Retail Employee Engagement 157

Calabrio

FEBRUARY 16, 2017

With 2016 behind us, we’re wondering what we can glean from the flurry of predictions, prophecies and prognostications for 2017. In 2017, we’ll see leading marketing organizations expand to incorporate contact center touchpoints with voice-of-the-customer analytics technology. Ready for 2017 and beyond? Start here.

Trends 100

Trends Customer Engagement Engagement Contact Center 100

Calabrio

FEBRUARY 16, 2017

With 2016 behind us, we’re wondering what we can glean from the flurry of predictions, prophecies and prognostications for 2017. In 2017, we’ll see leading marketing organizations expand to incorporate contact center touchpoints with voice-of-the-customer analytics technology. Ready for 2017 and beyond? Start here.

Trends 100

Trends Customer Engagement Engagement Contact Center 100

Helen Dewdney

JULY 17, 2022

This week I spoke to Cristina Luna-Esteban on The Complaining Cow Consumer Show on East London Radio. Cristina Luna-Esteban is Director of Consumer Protection at Ofcom which she joined in April 2017 with responsibilities for driving forward Ofcom’s customer protection work and its fairness agenda. The interview.

Consumers 62

Consumers Wireless Consulting Communication 62

NICE inContact

OCTOBER 15, 2018

Can your contact center keep up with changing consumer demands? The second annual NICE inContact Customer Experience (CX) Transformation Benchmark includes consumers from three countries – United States, United Kingdom and Australia – with year-over-year results for US (2018 vs 2017), and new benchmark data for UK and Australia.

Contact Center 122

Contact Center Consumers Self Service Chatbots 122

Alida

DECEMBER 22, 2016

We’ve collected 10 of the most insightful predictions that we believe will define not just 2017, but also the years ahead. Likewise, companies must get closer to their customers—both local and international—to continue to deliver products and services that are relevant and valuable to their target market. Global uncertainty.

Trends 0

Trends Social Media Advertising e-support 0

TechSee

MAY 15, 2018

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate. Security & Privacy. Steps to overcome obstacles to adoption. Focus on Value.

Analysis 111

Analysis Marketing Self Service Wireless 111

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Of course, the idea of reputation marketing is nothing new.

Brands 104

Brands Marketing Social Media Sports 104

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 196

Customer Engagement Engagement Marketing Fashion 196

NetBase

JUNE 30, 2020

Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. We’ll explore this, as well as: Vegas’ marketing and branding evolution. The evolving Vegas consumer.

Marketing 105

Marketing Social Media Consumers Brands 105

Win the Customer

MAY 15, 2018

Abercrombie & Fitch is counting on direct-to-consumer (DTC) sales to counter the retail apocalypse, Columbus Business First reports. leases expiring over the next two years, the fashion brand saw a 4 percent increase in sales, largely thanks to direct-to-consumer sales. billion a year to $5 billion. Appealing to Online Shoppers.

Retail 110

Retail Consumers Sales Industry 110

Alida

DECEMBER 15, 2016

Did you know that 90 percent of all companies market with content ? Content marketing has become more than a strategy: it’s today’s marketing. Content marketing is more effective and efficient than other marketing strategies, and costs less for a greater return. Understand your readers and buyer personas.

Feedback 213

Feedback Strategy Marketing Social Media 213

QuestionPro Audience

SEPTEMBER 27, 2018

Happens in market research. In my view, there is a lack of R-E-S-P-E-C-T for online participants from many market researchers. In short, an online panel is a community of research participants who share specific characteristics in common; e.g., general consumers, IT decision-makers, beer-drinkers, etc. Happens all the time.

Marketing 170

Marketing Study Survey Conference 170

CSM Magazine

NOVEMBER 3, 2022

Liz Carter, Chief Marketing Officer, Reputation. Reputation , the global leader in reputation experience management, today welcomes Liz Carter as its new Chief Marketing Officer. “Liz is a talented leader who will help our organization continue to strengthen our brand awareness and market position.

Marketing 52

Marketing Leadership Conference Feedback 52

ReviewTrackers

APRIL 10, 2017

Key Takeaways from ReviewTrackers Local Search and Online Reviews Survey 2017. Over 50 percent of consumers often or always check out online reviews, while only 34 percent seek out information on discounts and pricing. percent of consumers say that at least half of their searches result in a visit to a local business.

Survey 101

Survey Social Media Automotive Analysis 101

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

Omni-Channel 101

Omni-Channel Retail Consumers Trends 101

SuiteCX

FEBRUARY 7, 2017

Over 90% of customers have higher expectations than they did last year and 64% of consumers switch some service providers every year (source: Accenture research). These new competitors are more agile, and they don’t have your imbedded cost structures to deal with, so they can “adjust” to changing market conditions more easily.

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

SuiteCX

FEBRUARY 7, 2017

Over 90% of customers have higher expectations than they did last year and 64% of consumers switch some service providers every year (source: Accenture research). These new competitors are more agile, and they don’t have your imbedded cost structures to deal with, so they can “adjust” to changing market conditions more easily.

Customer Journeys 100

Customer Journeys Self Service Analytics Exercises 100

ReviewTrackers

OCTOBER 3, 2017

Innovation was the highlight at last week’s 2017 SHSMD Connections, the annual conference for healthcare marketing, public relations and communications, and strategic planning professionals. Apple and Nordstrom are examples of just two companies that have changed consumer expectations. ROI Based Marketing. Campaign Brief.

Connections 56

Connections Healthcare ROI Metrics 56

QuestionPro Audience

MARCH 30, 2018

ESPN.com reports an estimated 70 million brackets were filled out in 2017, to a total of $10.4 Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising. billion in corporate losses in 2017. billion overall in bets. increase from 2016.

Brands 191

Brands Sports Advertising Social Media 191

Eptica

DECEMBER 20, 2017

Date: Wednesday, December 20, 2017 What were the key CX trends in 2017? Published on: December 20, 2017. Author: Pauline Ashenden As we come to the end of a busy 2017 it is a good time to review the year, and in particular to look at the most important developments in customer experience over the last 12 months.

Trends 48

Trends Competitive Advantage Chatbots Social Media 48

QuestionPro Audience

APRIL 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. While influencer marketing is here to stay, there will be a few tweaks. TRAILBLAZERS.

Social Media 150

Social Media Advertising Consumers Brands 150

ShepHyken

APRIL 3, 2017

Customer Service Track Shines at Social Media Marketing World by Dan Gingiss. Winning at Social) Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is constantly adapting in step with the ever-changing world of social media. Want Loyal Customers?

Social Media 76

Social Media Customer Service Hotels Hospitality 76

QuestionPro Audience

FEBRUARY 15, 2018

2017 was predicted to be the year of the smart home, and consumers are slowly integrating the new technology into their homes. We polled over 450 respondents from our consumer panel to gauge their thoughts on the smart home. We polled over 450 respondents from our consumer panel to gauge their thoughts on the smart home.

Consumers 252

Consumers Retail Report Technology 252

Joe Rawlinson

AUGUST 9, 2017

Mobile technology has been changing consumer expectations for both e-commerce and brick-and-mortar retailers, making it more challenging to deliver satisfactory customer service. The 2017 IBM Consumer Experience Index (CEI) Study says only 3.4 percent of brands are delivering leading-edge customer experience , while 33.5

Omni-Channel 104

Omni-Channel Self Service Consumers Meeting 104

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 63

Software Marketing Multi-Channel e-support 63

ReviewTrackers

APRIL 19, 2017

The Forum for Healthcare Strategists is presenting the 2017 Healthcare Marketing & Physician Strategies Summit , to be held May 8 to 10, 2017 at the JW Marriott in Austin, Texas. He will discuss the importance of innovation during a time when healthcare consumers (rather than healthcare brands) have the power.

Healthcare 101

Healthcare Innovation Strategy Marketing 101

ReviewTrackers

FEBRUARY 10, 2021

Corporate reputation management is a combination of strategies that are used to shape consumer perception of your brand. Today, consumers rely on current customers to tell them whether or not a business is worth their time and money. Remember Uber in 2017? There is only one way a customer can start a journey with your brand.

Management 123

Management Social Media Culture Advertising 123

Clarabridge

JANUARY 4, 2017

Here are 19 fundamental customer experience stats for 2017 to show you where CX stands, and where it is headed. 42% of consumers have purchased more after a good customer service experience 2. 83% of US consumers prefer dealing with human beings 1. Most brands have not increased their CX budget from 2016 to 2017.

Customer Experience 51

Customer Experience Self Service Return on Investment Competitive Advantage 51

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. In addition to the direct-to-consumer model, One Medical works with 8,500 employers that offer care to their employees.

Healthcare 89

Healthcare Marketing Insurance Groups 89

ReviewTrackers

AUGUST 19, 2019

percent of consumers view patient online reviews as influential when finding a new primary care physician. What’s more important, however, is that patients have a higher likelihood of leaving positive reviews on their provider in 2018 compared to 2017. When consumers leave reviews, they expect a response to their feedback.

Healthcare 83

Healthcare Hospitality Marketing Guidelines 83

ReviewTrackers

MARCH 26, 2018

Olenski argues that brands should not think of reputation management, but instead, reputation marketing. Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – as a constant and competitive advantage, a cause of growth, and a strategic asset, Olenski writes. In fact, 63.6

Brands 82

Brands Marketing Social Media Sports 82

Hallmark Business Connections

AUGUST 11, 2021

This article was originally published on Content Marketing Institute. Do you remember the last marketing email you opened? billion in 2017 and took it public two years later) is its knack for talking to pet parents in a personalized way that is both fun and relatable and bridges the online and physical experiences.

Marketing 74

Marketing Social Media Omni-Channel Handbook 74

ShepHyken

MAY 8, 2017

10 Content Marketing and Customer Experience All-Stars by James A. CIO) From the recent Adobe digital marketing conference, here are 10 examples of brands (and in one case, an Australian entrepreneur) that are killing it with their content marketing and/or customer experiences. Great examples that we can all learn from.

Customer Service 81

Customer Service Airlines Contact Center Conference 81

CSM Magazine

JANUARY 23, 2017

It is a challenge to separate the signal from the noise when you are looking at the trends that are shaping the market. The evolution of these areas has created a springboard effect in the trends for 2017. The first trend that I see shaping the CRM landscape in 2017 is personalisation. By now, mobility is a given.

CRM 40

CRM Multi-Channel User Experience Chatbots 40