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How smart brands measure customer intelligence ROI

Alida

This raises the question: What is the ROI of customer intelligence and how do you measure it? Others use feedback to help advertising partners prove campaign ROI, which strengthens partnerships and increases ad sales. D E WALT saved over $1 million in research costs in 2016 alone, and close to $6 million since launch.

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Top 10 #CX Challenges for 2016

CX Journey

Even though 2016 is already a third of the way over, I thought it would be interesting to share some findings about key customer experience challenges that have been identified for this year. And that's what the findings are: the challenges are really around the fundamental basics or the foundational elements of a CX strategy.

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The Ultimate Customer Experience Infographic, 2016

Experience Matters

Once again, Temkin Group is publishing a new infographic as part of our CX Day celebration. Take a look at last year’s ultimate CX infographic.

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The Top Trends in Customer Service for 2016

Comm100

As we enter 2016, it appears that this consumer behavior trend will continue through 2016 and beyond. In order to stay on top as an industry-leader, it is more important than ever that businesses recognize upcoming consumer service trends, and understand how to update their customer service strategies accordingly.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

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Customer Experience ROI Opportunities on B2B Touchpoints

ClearAction

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. 4 Steps to Customer Experience ROI. Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints. Customer Experience ROI Opportunities in B2B Touchpoints.

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Telecoms and Retention: Are customers leaving as fast as your internet speed?

CloudCherry

Customers leave and no amount of acquisition strategies is bringing them back! In 2016, Canada’s two telecom giants, Bell Canada and Telus, spent more money to stop subscribers from leaving them compared to the previous year. Map customer retention strategies costs with the expected ROI to effectively prioritize investments.

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