C3Centricity
APRIL 23, 2024
As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! While B2B companies have a slightly lower ROI, they benefit from the long-term value of relationship building and lead nurturing through email.
InMoment XI
NOVEMBER 2, 2022
If you’re like the majority of CX practitioners (CX Network’s “Global State of CX” report shows that it is the second highest concern for CX practitioners), you likely have quite a few ROI questions. Your Top 3 ROI Questions. In order to showcase the ROI of your CX program, there are going to be calculations involved.
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InMoment XI
AUGUST 18, 2022
More than ever before, proving the ROI of customer experience is absolutely vital. You need to craft a strategy that enables you to use customer and employee feedback to take action in strategic areas that actually improve the experience and map to business value. A Common CX ROI Misperception. Those steps are: Design.
InMoment XI
JULY 4, 2022
And due to these conditions, businesses need to justify the return on investment (ROI) for every initiative—including their customer experience (CX) program. The key to facing these challenges is to build an ROI-focused customer experience from the ground up (and not as an afterthought). 4 Keys to an ROI-Focused CX Program.
Speaker: Diane Magers, Founder and Chief Experience Officer at Experience Catalysts
In this exclusive webinar, Diane Magers will guide you through the journey of aligning your customer and employee experience strategy with financial success. To gain buy-in from the C-Suite and key stakeholders, it’s crucial to illustrate how Experience Management translates into clear, measurable business results. Register today!
C3Centricity
APRIL 9, 2024
As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). Understanding the Landscape of B2B vs. B2C Marketing At the heart of all effective marketing strategies lies the principle of satisfaction and connection. B2B decisions are driven by logic and ROI.
Experience Investigators by 360Connext
APRIL 23, 2024
Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. Customer experience is happening whether you have a strategy for it or not. However, feedback alone cannot direct a strategy.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
Speaker: Elissa Riddell, Justin Knowles, Melissa Maki, Ami Iceman-Haueter
Many banks and credit unions are rethinking their digital and in-person engagement strategy for 2022. The problem? The technology they’re implementing is often siloed creating inconsistent experiences as customers and members move from one channel to the next.
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You'll learn about: Post-call surveys Outbound surveys Customer pulse surveys Qualtrics integration Voice survey ROI 6 CX case studies using automated voice surveys CX professionals need a current and accurate Voice of the Customer to provide the necessary insights to fuel their strategies and establish consistent ROI.
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These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI. Get an inside look at the strategies behind: How Cisco published 4,000 pieces of user-generated content. How Staples got 4,112 social shares that generated 19,210 clicks.
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Advertiser: Vanilla Forums
Notable customer behaviours that can drive your digital support strategy. Why communities often serve as the cornerstone of most digital support strategies. How to predict the ROI of digital transformation initiatives. How to manage the change process when implementing new strategies.
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