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Transparency vs. Black Box AI: Navigating the Landscape of Feedback Analysis

Thematic

Around 2014, I was an AI consultant when several companies asked if I could help them use AI to save time analyzing open-ended survey responses. Does it still matter when it comes to analyzing survey feedback, or all kinds of unstructured feedback? You need to tell the system what to find in the data.

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A Celebrity Did What to Comcast? The Power of Customer Feedback

PeopleMetrics

At PeopleMetrics we’re all about gathering customer feedback. But we aren’t just helping companies to listen to their customers – we advise them to close the loop too (that is, follow-up on the feedback – get in touch – help solve a problem if need be.). — Alton Brown (@altonbrown) July 1, 2014.

Feedback 121
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One Brand Who Used Market Research to Crush the Competition

QuestionPro Audience

By giving consumers the opportunity to give their feedback, Nest can tailor their products to the consumer’s needs and wants. Three years later, in 2014, Google bought the company for $3.2 Their surveys include questions about how their current products function, and what they would like changed in order to improve the product.

Brands 191
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Report: Tech Vendor NPS Benchmark, 2015 (B2B)

Experience Matters

We just published a Temkin Group report, Tech Vendor NPS Benchmark, 2015 , The research examines Net Promoter Scores and the link to loyalty for 62 tech vendors based on feedback from IT decision makers in large North American organizations. It also includes the summary NPS scores from 2014. Download report for $695.

NPS 120
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What Do Companies With Low Net Promoter Score Have in Common?

Retently

In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback. The chain started with 26 menu items in 1980, which increased to 121 in 2014. In 2013, McDonald’s recorded the longest waiting time at its drive-thrus.

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The 7 components of superior self-service systems

Eptica

Date: Wednesday, June 15, 2016 The 7 components of superior self-service systems. Self-service systems provide the answer. Centralized knowledge base At their heart successful web self-service systems need a powerful, self-learning knowledge base. Published on: June 15, 2016.

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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

NPS is a measurement system that tracks a brand’s promoters and detractors with the goal of gauging business performance from the perspective of the customer. Third, it’s become susceptible to manipulation since gaining traction, as many companies started tying bonuses to these metrics, thereby incentivizing staff to game the system.

ROI 252