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How to Improve Customer Centricity in Hospitality

C3Centricity

They expect recognition at every touchpoint, even if in reality their decisions are influenced by their peers, more than by traditional marketing. This post was first published on C3Centricity in 2013 and has been regularly updated since. They have higher expectations and are more discerning in their choices.

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Health care mergers and acquisitions: Why patients and employees should come first

Alida

Between 2009 and 2013, annual hospital deals have increased 14 percent. In 2013, the average M&A deal was valued at $224 million —a significant jump from 2007’s $42 million. In 2013, Avianca Airlines, the second largest airline in Latin America, became the unified commercial brand of two leading airlines, Avianca and TACA.

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Improve Your Brand Image by… Losing Subscribers!?

Experience Investigators by 360Connext

Michaels put some real thought into this- not as an exit point, but as an important customer touchpoint. Added by Anne Reuss on Aug 05, 2013. Added by Anne Reuss on Aug 05, 2013. Added by Anne Reuss on Aug 05, 2013. Added by Anne Reuss on Aug 05, 2013. Added by Anne Reuss on Aug 05, 2013. Like, hold up!

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Report: Lessons in CX Excellence, 2015

Experience Matters

EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services. TouchPoint Support Services. TouchPoint Support Services streamlines support services within healthcare facilities. If you enjoyed this report, check out Lessons in CX Excellence, 2014 and Lessons in CX Excellence, 2013.

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What really makes customers happy?

ijgolding

What customers WANT, represents the touchpoints in the customer journey that are likely to ‘exceed expectation’ – the ‘sprinkling of fairy dust’, as I often call them. In 2013, I conducted an independent research study to understand exactly what it was that customers ‘wanted’ from organisations.

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Take Your Experience Strategy to a Totally New Level: TX

CSM Magazine

In 2013, customer experience innovator Matthew Dixon authored a new book that forever changed the game of customer service. Use hyper-personalization to boost the impact of every touchpoint. The result is the right technology that orchestrates a TX in a scalable manner versus addressing a specific touchpoint.

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Using Communication To Make Your Brand Unforgettable in 2018

CX Journey

It’s crucial, however, to ensure your voice is delivered consistently across touchpoints. The Accenture 2013 Global Consumer Pulse Survey found that 58% of customers are frustrated with inconsistent experiences from channel to channel. This is a mistake that’s easily avoided with just a little attention to detail.