ijgolding

AUGUST 12, 2018

A customer NEED is something that is very important (rather than just desirable) and that is a necessity or a basic requirement – an airline getting you to your chosen destination on time, for example. Your ability to give customers what they WANT will enable your organisation to differentiate itself.

Customer Journeys 185

Customer Journeys Customers Airlines Social Media 185

Experience Matters

JANUARY 20, 2015

Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. Finalists are Activision Customer Care, Aetna, Crowe Horwath LLP, Dell Inc., EMC Corporation, Texas NICUSA, The Results Companies, and TouchPoint Support Services.

Report 120

Report Customer Connectedness Customer Journeys Net Promoter Score 120

Experience Investigators by 360Connext

NOVEMBER 20, 2014

Annie has been specializing in the field of Customer Experience Management for over ten years, but has dabbled in lots of different parts of business. She has spoken at several conferences over the years on B2B and B2C social strategies and online reputation management.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

CX Journey

APRIL 7, 2015

Image courtesy of dsearls Today''s post is a modified version of a post I originally wrote for Confirmit in March 2013. What steps are you taking to create a single view of the customer so that you can deliver a more-personalized customer experience? How do we achieve that single view of the customer? Don’t worry!

Customer Journeys 80

Customer Journeys Data Touchpoint Omni-Channel 80

ClearAction

DECEMBER 31, 2015

Business-to-Business Customer Experience Advice Highlights. Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. Business-to-Business Customer Experience. Advice This Past Year. Highlights.

Customer Experience 48

Customer Experience Case Study Customer Journeys Net Promoter Score 48

Qualtrics

SEPTEMBER 17, 2019

In 2013, Farmers Insurance set up a cross-functional leadership group – all of us vice presidents – and I was going to be the CX guy,” says Jim. “I They need to own their results and touchpoints, but be armed with the right tools to improve their numbers.”. A 6-month trial that turned into four years.

Insurance 35

Insurance NPS Touchpoint Customer Centricity 35

ClearAction

AUGUST 2, 2016

This does not jibe with the objectives mentioned above: 80% intend to improve processes and 63% intend to improve customer-centricity. Often it’s because of the way we start our customer experience management efforts. But it’s better to start with a change management plan. Why is there a gap? Don’t delay.

B2B 48

B2B Customer Experience Customer Centricity Customer Experience Management 48