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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

Marketing students need to comprehend all aspects of the discipline. Marketing books can answer these demands with hard facts. Students should check out several books if they want to ace marketing assignments. The author attributes their success to “cultural branding.” How Brands Become Icons – Douglas B.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too? How do you approach customer happiness in your company?

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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Pink (2009) states that when employees have a purpose in their work, are provided with opportunities to develop mastery in what they do, and have autonomy, they will be engaged. Environment: Characterized by trust and supportive relationships. Work: Work is meaningful and provides recognition and growth. A Challenge to CX Strategies?

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” Therefore, it is vital for marketers to know and understand what their brand means to customers. Why we Buy Brands.

Brands 159
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Top 5 ways to influence consumer behavior and boost sales

SurveySparrow

Smart organizations realize that there are many ways in which they can influence consumer behavior. Companies will give an arm and a leg if they know that there is a right formula to influence consumer behavior. Guess who bought Zappos in 2009 for $900 odd million? Let’s dive into what Consumer Behaviour is, shall we?

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Health care mergers and acquisitions: Why patients and employees should come first

Alida

Between 2009 and 2013, annual hospital deals have increased 14 percent. The reality, however, is that mergers don’t necessarily improve patient care or lower costs for consumers. The reality is that mergers don’t necessarily improve patient care or lower costs for consumers. Another example comes from consumer goods.

Airlines 138
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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

I wrote the following: Retail, in general, is an industry that contains companies completely failing to continually reassess their ‘why’, as marketing guru Simon Sinek would say. In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009.