2020 Research

MARCH 23, 2023

Download our panel book No longer niche, the cannabis industry has evolved rapidly over the past few years, emerging as a mainstream market rife with opportunity. There are many sides to the adult-use cannabis market, and collecting data from this consumer base calls for careful consideration from researchers.

Marketing 98

Marketing Guidelines Government Consumers 98

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

Consumers 52

Consumers Advertising Social Media Culture 52

InMoment XI

AUGUST 2, 2023

In our latest report, State of Customer Experience: 2023 UK Consumer Study in partnership with NPSx by Bain & Company, we uncovered the differences between industries and brands and how each brand represents certain values. NPS Best Practices Tip #3: How You Execute is Key To Your Success Effective execution determines success.

NPS 260

NPS Customer Centricity Tips Automotive 260

InMoment XI

MAY 2, 2024

Whether you are a local shop, regional staple, or nationwide brand, reputation management is one of the most important marketing strategies you need to master to ensure brand success. Almost all consumers, 95% to be exact, will read an online review before purchasing a product. This is not even considered a luxury in today’s market.

Retail 260

Retail Customer Retention Strategy Management 260

C3Centricity

FEBRUARY 13, 2024

Indeed, a survey by Salesforce reported that 76% of consumers expect companies to understand their needs and expectations. This blog delves into the critical role of continuous improvement and customer feedback, offering insights and strategies to help organizations stay ahead and resonate with their market.

Customer Insights 226

Customer Insights Feedback Social Media Customer Satisfaction 226

NetBase

MARCH 17, 2020

Consumers are flocking to the benefits of CBD for medicinal, financial, and personal reasons. And consumer and market insight sheds light on this societal shift and why your brand needs to be aware of it! It’s easy to see CBD’s popularity among consumers. Consumers Going Green for Health Reasons.

Consumers 60

Consumers Marketing Study Sales 60

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. This isn’t just in industries like tech or finserv—this tech is breaching every market.

Hospitality 260

Hospitality Call Center Retail NPS 260

InMoment XI

OCTOBER 20, 2022

Customer experience started out in the golden age of advertising, market research, and understanding consumers. 2: Create a Culture of Customer-Centricity by Adopting a Customer-First Mindset. InMoment’s Global CMO, Kristi Knight , took us through the evolution of customer experience (CX).

Customer Experience 529

Customer Experience Customer Journeys Effort Score Culture 529

SurveySparrow

OCTOBER 26, 2023

Geographic segmentation involves dividing a market into distinct geographical units, such as countries, regions, or cities, to customize marketing strategies based on the specific needs and preferences of those locations. By recognizing these regional differences, the company can customize its product offerings and marketing messages.

Marketing 52

Marketing Culture Advertising Social Media 52

ModSquad

MARCH 8, 2022

Our CX experts, called Mods, not only speak the customer’s language, but also understand their culture, their region, and their customs. Sometimes clients are simply best served by utilizing Mods who are located in-market (in a client-designated region), working remotely with stringent security protocols.

Marketing 98

Marketing Tourism Culture Travel 98

InMoment XI

AUGUST 17, 2023

In this article we will share the three key drivers of NPS identified in our latest report, State of Customer Experience: 2023 UK Consumer Study , conducted in partnership with NPSx by Bain & Company , which reveals how to transform NPS from a numerical score to a strategic advantage!

Net Promoter Score 493

Net Promoter Score Self Service Effort Score NPS 493

C3Centricity

MAY 12, 2024

Today, most markets are saturated, and companies are fighting for the same customers. A study by American Express found that 70% of consumers are willing to spend more with companies they believe provide excellent customer service. This is why organisations should no longer aim for customer satisfaction but rather delight.

Loyalty 156

Loyalty Exceptional Customer Service Loyalty Programs Customer Service Representative 156

TechSee

APRIL 16, 2019

But thanks to a new wave of fresh approaches, that reality could be ripe for change as enterprises set about building a call center culture of excellence. Improving Contact Center Culture. As they work on creating a call center culture of excellence, managers often spend significant time on evaluation, but not enough on development.

Call Center 126

Call Center Culture Contact Center Net Promoter Score 126

InMoment XI

MAY 10, 2022

Work toward a culture of centered on employee engagement and provide your staff with regular training, feedback, and incentives to encourage consistently excellent performance. While this may be true in some markets, many consumers are willing to pay more if they feel the price matches the product’s quality.

Retail 493

Retail Net Promoter Score Loyalty Programs Effort Score 493

Alida

JULY 14, 2017

The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could. They have good reason. Just do it….directly.

Omni-Channel 147

Omni-Channel Consumers Examples Apparel 147

2020 Research

JUNE 23, 2023

The world of business and market research in emerging markets is filled with countless opportunities and challenges. This is the essence of an emerging market—a nation poised to join the global economy. Ensuring credible and reliable data is the cornerstone of successful market research in these dynamic environments.

Marketing 52

Marketing Transportation Culture Travel 52

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 109

Marketing Social Media Advertising Tips 109

Kayako

NOVEMBER 21, 2018

For these brands, customer service isn’t just a department within the organization, it’s the center of their entire company culture and plays a role in nearly everything they do. How do you build a customer-oriented culture? Marketing software company Ahrefs is a perfect example of putting this approach in action.

Culture 120

Culture Banking How To Customer Service 120

Forrester's Customer Insights

FEBRUARY 23, 2023

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.

Consumers 48

Consumers B2C Culture Brands 48

C3Centricity

MARCH 18, 2020

Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. From the outside, others see marketers as those who come to work late and seem to party all night. Not often enough in my opinion.

Marketing 156

Marketing Advertising Brands Consumers 156

Alida

DECEMBER 4, 2017

When consumers think of the future, they don’t necessarily think of Cadillac. As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. Luxury, the market that we’re in, is in flux. What consumers see as luxurious has changed, and that perception continues to evolve.

Customer Centricity 170

Customer Centricity Marketing Automotive Innovation 170

NetBase

FEBRUARY 26, 2020

Next generation consumer and market intelligence makes short work of this dilemma, offering a combo approach that’s reveals the diamond in the rough. Consumer reviews. Cultural and market trends. Competitive and market intelligence. Key opinion leader identification and influencer marketing.

Consumers 67

Consumers Brands Social Media Marketing 67

Experience Investigators by 360Connext

NOVEMBER 2, 2021

You’ll notice I didn’t call this a consumer persona or a buyer persona. Personas are often used in marketing and sales efforts, and those names apply to those types of personas. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

2020 Research

JUNE 2, 2022

Seventy-six percent of organizations undergoing an agile transformation cite “transforming the culture and ways of working” as their biggest challenge. How do you even begin to address the need for a culture shift? What are the triggers within the marketing, product, etc. It can feel like a daunting task.

Culture 52

Culture How To Case Study Financial 52

2020 Research

AUGUST 26, 2022

The Looming Economic Storm: How Consumer Banks Will Survive This Recession. Should Consumer Banks Shift Their Perspective When Addressing Internal Challenges? Should Consumer Banks Shift Their Perspective When Addressing Internal Challenges? . Cultural and political issues are pushing companies to take sides (virtue signaling).

Banking 52

Banking Consumers Loyalty Groups 52

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. This not only enhances skills but also fosters a culture that prioritizes customer experience.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Thematic

APRIL 12, 2023

You’ve already done all the research and user testing to ensure your product or service has market fit. People sit and have meetings at that table because it's so central to the company culture and values. Broadcast what you’ve changed and why via your marketing channels, and within the product.

Customer Centricity 62

Customer Centricity Culture Company Omni-Channel 62

ECXO

APRIL 13, 2023

Navigating the Complexities of Customer Experience Across European Cultures Article source here : CX maturity models in Europe vary from country to country. Each country has its own distinct culture, traditions, and norms, which can make it difficult to establish a unified customer experience mindset.

Culture 52

Culture Customer Experience B2B B2C 52

QuestionPro Audience

MAY 4, 2018

Market research is the fuel that propels products, services, and even ideas. In fact, market research might even be more important than the fuel metaphor, since crashing a campaign or initiative is more severe than sputtering at the gate. Email marketing platforms can cost close to nothing for reaching audiences.

Brands 191

Brands Marketing Social Media Survey 191

Lumoa

DECEMBER 19, 2023

However, manually sifting through and evaluating this feedback can be incredibly time-consuming. From enhancing customer support experiences to predicting market trends, AI empowers businesses across industries to make data-driven decisions that resonate with their audience.

Analysis 208

Analysis Social Media Trends Feedback 208

2020 Research

MARCH 23, 2023

Download our panel book No longer niche, the cannabis industry has evolved rapidly over the past few years, emerging as a mainstream market rife with opportunity. There are many sides to the adult-use cannabis market, and collecting data from this consumer base calls for careful consideration from researchers.

Marketing 52

Marketing Guidelines Government Consumers 52

NetBase

JUNE 30, 2020

Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. We’ll explore this, as well as: Vegas’ marketing and branding evolution. The evolving Vegas consumer.

Marketing 105

Marketing Social Media Consumers Brands 105

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? Impact and truth culture. Difficulty in isolating impact of consumer insights. It depends?

Marketing 175

Marketing Handbook ROI Social Media 175

Comm100

SEPTEMBER 27, 2018

A customer service agent plays a more significant public relations and marketing role. Grimm Chief Customer Experience Officer for CX Solutions, creating a proper coaching plan may be time-consuming but once created it will be a resourceful tool for your team in the long term. According to Cynthia J. Download Free.

Culture 162

Culture How To Tips Training 162

Optimove

FEBRUARY 6, 2024

Learn what you need to evolve as a marketer with our advanced guide Download Now Why it Matters: Understanding the marketing strategies employed by iGaming operators provides invaluable insights for marketers and business leaders across the globe.

Marketing 52

Marketing CRM Innovation Analytics 52

Optimove

DECEMBER 26, 2019

.” “Driven by technology and on-demand culture.” These days, the majority of consumers (=spenders) are either at the younger end of GenX (born mostly around the late 70’s) or are simply Millennials (born early 80’s to mid-90’s). .” MOTIVATION AND HOW TO SPUR IT. Watch the entire panel here.

Consumers 72

Consumers CRM Ecommerce Loyalty 72

Helen Dewdney

APRIL 9, 2023

With Gerardine, they built the fashion brand Red or Dead from a 2 nd hand clothes market stall into a globally celebrated label and after 2 decades, sold it in a multi-million-pound deal to Pentland group. Listen to more The Complaining Cow Consumer Show interviews. Mowden , Southbank Centre and TFL. Use the code ELRCOW.

Consumers 39

Consumers Fashion Transportation Retail 39