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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. So, let’s see what some companies have done and give some advice to adapt your brand to the given circumstances.

Brands 147
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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How To Find Business Opportunities in Recession

ThriveableBiz

At least in a recession your customers have freedom in their daily life, and you have a lot more control over how you adapt your business to their needs. Be inspired by famous brands that started in recession , such as Disney, Airbnb, Netflix, Revlon, General Electric, and Microsoft. Jozc on How to Market in a Downturn.

How To 98
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How to Write a “Relentless” Customer Service Culture Plan

CSM Magazine

They fail to realize the strategic opportunity on how to use superior service as a vehicle to build market share and market dominance. When Scott left in January 2009 the stock value was less than when he started as CEO. He built his company to become the most trusted and well-liked brand. No one can challenge them.

Culture 52
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Your how-to guide on creating a business listing on Bing

BirdEye

In this article, we’ll show you how to create a business listing on Bing. Launched in 2009, Bing is a web search engine owned and operated by Microsoft. In addition, 55% of Bing users said they use the search engine for product research, and 38% use Bing for brand discovery. Table of contents What is Bing? Who uses Bing?

How To 98
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Amazing Business Radio: Jason Ten-Pow

ShepHyken

Shep Hyken interviews Jason Ten-Pow, CEO and President of ONR, the CX consulting firm he founded in 2009. They discuss how businesses can create long-term and sustainable revenue and profits by talking to their customers. What brands think their customers want has changed. ” and “Did you buy?”

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Amazing Business Radio: Jason Ten-Pow

ShepHyken

Shep Hyken interviews Jason Ten-Pow, CEO and President of ONR, the CX consulting firm he founded in 2009. They discuss how businesses can create long-term and sustainable revenue and profits by talking to their customers. What brands think their customers want has changed. ” and “Did you buy?”