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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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Live Chat for Higher Education – The Ultimate 101 Guide

Comm100

74% of Gen Z believe that convenience is more important than brand , meaning that offering better support options for students becomes a competitive edge for schools. 90% of consumers say that when they interact with a brand online, they expect an immediate response.

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Brand Move Roundup – July 7, 2020

C Space

The Brand Move Roundup – July 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. The most well-known and trusted CX metrics are NPS , CSAT , and CES.

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Bundesliga Match Facts Shot Speed – Who fires the hardest shots in the Bundesliga?

AWS Machine Learning

His 2009 strike against Leverkusen at a speed of 125 km/h is one that is vividly remembered because the sheer velocity of Hitzlsperger’s free-kick was enough to leave Germany’s number one goalkeeper, René Adler, seemingly petrified. This process comprises two key components: event data and optical tracking data.

Sports 88
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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. And how do you know if your brand is doing a good job of authentically engaging with your audience? Automated responses or copy and paste replies diminish the authenticity of brands in digital spaces.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. And how do you know if your brand is doing a good job of authentically engaging with your audience? Automated responses or copy and paste replies diminish the authenticity of brands in digital spaces.