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How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 59
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How B2B brands can benefit from social listening

Brandwatch CX

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

B2B 52
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How to Turn NPS Detractors Into Promoters

Lumoa

Unhappy customers can potentially damage your brand’s perception, spreading negative vibes about your business and seriously tarnishing your brand reputation. In the business world, these are your unhappy customers who, if not attended to, can cause a severe dent in your brand image.

NPS 208
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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Having been around for more than 10,000 years, it continues to find its way into TV shows, movies, the news, and media ads. Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath.

Retail 264
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. This illustrates that emotional appeal can have a major impact on a brand’s success or failure at attracting customers and maintaining their loyalty.

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The Role of Online Reviews in Shaping the E-commerce Experience

SurveySensum

They may seem like mere comments and ratings, but they are a critical factor influencing consumer behavior, brand image, and market trends. These shifts are why online reviews shape customer trust, brand perception, and purchasing decisions. Anyone can impact a brand’s image, whether a small-scale customer or a business.

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A History of Customer Support Technology

Team Support

Over time, as internet technology advanced and online communication became more sophisticated, live chat evolved to be integrated into various websites for purposes beyond customer support, including sales, lead generation, and general communication. Fun fact: TeamSupport was founded in 2008! Talk to our sales team today.