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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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QuestionPro Audience’s Top 5 Posts of 2017

QuestionPro Audience

In 2017, QuestionPro Audience developed blogs, infographics, and data-based surveys filled with compelling information. The Landline Survey: An Antiquated Methodology. Back in the 1990’s, virtually every household had a landline, and people would answer the phone and talk to survey research callers.

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Hiring a General Contractor? 4 Tips Every Homeowner Needs

QuestionPro Audience

CHECK CREDENTIALS Despite the growing home improvement market, the construction industry has a major labor shortage, due to the loss of more than 2 million jobs since 2007. The survey also found that fully accredited general contractors are better at holding down costs when unexpected issues arise—which brings us to our next tip.

Tips 210
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Top 7 Small Business Market Research Tools for You In 2024

SurveySensum

A market research tool is a platform that helps businesses and researchers collect, analyze, and interpret data about markets, consumers, competitors, and industry trends. They can range from simple survey tools to complex data analytics platforms. Pricing In the free plan, you get 25 survey responses. G2 Review : 4.4/5

Tools 52
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Hiring a General Contractor? 4 Tips Every Homeowner Needs

QuestionPro Audience

CHECK CREDENTIALS Despite the growing home improvement market, the construction industry has a major labor shortage, due to the loss of more than 2 million jobs since 2007. The survey also found that fully accredited general contractors are better at holding down costs when unexpected issues arise—which brings us to our next tip.

Tips 150
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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

According to an IBM survey , only 43 percent of consumers trust the insurance industry. The lack of trust in insurance providers has remained above 50 percent since 2007. By sharing the kind of content that consumers are specifically looking for, you can drive higher engagement levels on social media. Respond to reviews.

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How to Improve Customer Service – A Complete Guide of Tools, Tech & Tips

Comm100

In a 2021 report, 70% of agents surveyed reported feeling overwhelmed. One survey found that 90% of consumers now rate an immediate response as either “important” or “very important” when they need a customer service question answered. . This meant a shift away from efficiency metrics towards agent wellbeing.

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