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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” July 2006: Twitter launched for public use. September 2006: Facebook opened its doors to the world.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” July 2006: Twitter launched for public use. September 2006: Facebook opened its doors to the world.

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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40
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Top women CXOs

CloudCherry

Jeanne is the author of the famous book, “Chief Customer Officer” (Jossey-Bass, 2006). Her zeal about making the everyday interactions we all have as customers better and writes, speaks, studies and trains on customer experience issues around the world, makes her so very special. Lynn Baker.

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A History of Customer Support Technology

Team Support

Companies started using customer relationship management (CRM) software to manage customer information and interactions. Customer interactions expanded to email and web-based platforms: Companies began using email for customer communication, and websites provided self-service options and FAQs.

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How YETI Stays Ahead with Feedback

GetFeedback

YETI was founded in 2006 by Roy and Ryan Seiders, two brothers from a long line of entrepreneurs. It allows us to recover any poor customer service interactions and it helps us identify why customers are calling us to improve that situation. . We know how they’re feeling after interacting with our customer service agent.

Feedback 220
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What is Brand Image and how you measure it

Qualtrics

In 2006, Blake Mycoskie witnessed the hardships children without shoes had in Argentina, and developed Tom’s shoes , a company that gives one pair of shoes to a child in need for every pair sold. You’ve most likely heard about this brand and their mission. What is brand image? Why brand image is important.