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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Some studies suggest that poor customer service costs businesses up to $62 million per year. If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is.

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10 Examples of Bad Outsourcing and How to Avoid Them

Magellan Solutions

CASE STUDY. CASE STUDY. CASE STUDY. In 2004, J.P. in 2004, the bank decided to dissolve the agreement. CASE STUDY . CASE STUDY. For weeks, it rendered the system unusable, preventing millions of consumers from accessing their accounts. CASE STUDY . 1) IBM & THE TEXAS STATE.

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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

So, would presenting a different offer to small groups of consumers with similar attributes generate more uplift than sending the same offer to all consumers? The results of our study showed that the smaller the group is, the larger the range of possible campaign outcomes. They’re on to something! From a Wince to Delight.

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Yelp Fact Sheet: Stats Your Business Needs to Know

ReviewTrackers

Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. Consumers often check Yelp. According to the 2018 Online Reviews Survey by ReviewTrackers, approximately 45 percent of consumers say they are likely to check reviews on Yelp before visiting a business.

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Most of what you need to complain about financial institutions

Helen Dewdney

The Financial Services Regulations 2004. Financial products are covered by the Consumer Rights Directive 2013. case study describing how you can come unstuck if you don’t do your full research when purchasing insurance. How To Complain: The ESSENTIAL Consumer Guide to Getting REFUNDS, Redress and RESULTS!

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CX vs. UX: The Yin and Yang of Customer Loyalty

InteractionMetrics

When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Founded in 2004, Stanford University’s Hasso Plattner Institute of Design broke down Design Thinking into five distinct phases: Empathize : Understand your customer.

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