2004 Consumers Social Media Study 
Win the Customer
MARCH 8, 2017
Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products.
BirdEye
JANUARY 11, 2023
Social media is a daily part of our lives, but many companies still have questions about it. These are just a few of the social media questions that businesses are asking. In this blog post, we’ll answer 25 of the most important social media questions. Social media questions: The how?
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InteractionMetrics
JUNE 19, 2023
When done well, both disciplines use touchpoint maps, observational studies, and scientific methods to identify friction points and opportunities. Founded in 2004, Stanford University’s Hasso Plattner Institute of Design broke down Design Thinking into five distinct phases: Empathize : Understand your customer.
ShepHyken
JANUARY 31, 2020
Millennials (also called Gen Y)- born in between 1982 and 2004. Often described as “traditionalists,” this consumer age group combines two generations—the “Greatest Generation,” also known as the GI generation, born in 1924 or earlier, and the “Silent Generation,” composed of individuals born in 1925–1945. Millennials.
ShepHyken
JANUARY 31, 2020
Millennials (also called Gen Y)- born in between 1982 and 2004. Often described as “traditionalists,” this consumer age group combines two generations—the “Greatest Generation,” also known as the GI generation, born in 1924 or earlier, and the “Silent Generation,” composed of individuals born in 1925–1945. Millennials.
ReviewTrackers
JANUARY 1, 2018
But the point is this: online reviews and ratings heavily influence consumers’ purchase decisions. According to Cone Communications, 4 in 5 consumers will reverse a purchase decision after reading negative reviews. Studies have shown that 82 percent of Yelp users visit the site when preparing to spend money.
Feedbackly
SEPTEMBER 26, 2018
Looking at Google’s search trends since 2004, we can see a steady increase in search popularity with a slight exponential curve – indicating that the interest will continue to grow more every year. Consumer Expectations. For good reason too. And companies are taking note. Popularity of Customer Experience.
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