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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts! Marketing Budget Allocation Gartner’s most recent (2023) CMO Spend Survey reported that marketing budgets fell from 9.5%

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Unlocking Customer Service Excellence Through Innovative Technology

CSM Magazine

However, conservative thinking can sometimes stifle innovation. That was leading to either a complete lack of ability to innovate or very costly and lengthy upgrade projects.” Too often, information is siloed across sales, marketing, service and other functions, leading to a disjointed customer experience and an inefficient workforce.

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AWS at NVIDIA GTC 2024: Accelerate innovation with generative AI on AWS

AWS Machine Learning

Looking back at AWS re:Invent 2023 , Jensen Huang, founder and CEO of NVIDIA, chatted with AWS CEO Adam Selipsky on stage, discussing how NVIDIA and AWS are working together to enable millions of developers to access powerful technologies needed to rapidly innovate with generative AI. Project Ceiba has also been a focus in media coverage.

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Eye on Innovation Series | Episode 1: Commitment to Relentless Innovation

2020 Research

[link] Welcome to Sago’s first installment of our ongoing series, Eye on Innovation. Throughout this series, we talk with experts about the intersection of technology and market research, the boundless possibilities that emerge, and their vision for where this journey is taking Sago and the industry.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Navigating the SMS Landscape: Compliance, Strategy, and Innovation

NobelBiz

This article, inspired by insights from Holly Depies , contact center software consultant and SMS expert at Nobelbiz aims to unravel the complexities of SMS marketing, from compliance hurdles to strategic innovations, equipping you with the knowledge to transform your SMS campaigns into potent engagement tools.

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Introducing Hannah Bascom, Uplight’s Chief Market Innovation Officer

Uplight

Hannah Bascom recently joined Uplight as our Chief Market Innovation Officer, helping the brand, corporate marketing, product marketing, and market development teams spotlight the work that Uplight is doing to power the clean energy transition.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.

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Is Customer Experience Part of Your Brand Yet?

Our blog dives deep into the intimate connection between your brand and CX, emphasizing that even the most innovative product may only succeed with excellent support. Moreover, we explore how great CX can instill customer security, amplify marketing efforts, and meet brand expectations.

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Developing Valuable Community-Based Advocacy Programs

Speaker: Bill Johnston, Community Innovation Officer at Structure3C

Customers who share stories, knowledge, and experiences with other customers or prospects are more effective and authentic than traditional marketing programs. It follows that community-based advocacy programs can produce tremendous value and have a transformative impact on both the community and host company.

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Expert Insights: Your 2023 Guide to EX, CX, and Technology

Speaker: Colin Taylor, CEO & Chief Chaos Officer at The Taylor Reach Group, Inc

Adoption and innovation are swift and ongoing. He will share with you: Market research on the shifting labor market. Contact center operators have been buffeted by the pandemic, work-from-home initiatives, the great resignation, and quiet quitting. How to apply 2023 technology trends to your company's current demands.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

This exclusive webinar with Ryan Bryers will explore the pivotal role of cloud solutions in driving innovation and how they improves the pace, reliability, and predictability of solutions supported by automation. It's about unlocking unparalleled flexibility and driving business agility. Save your seat today!

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.