In the latest episode of Sago’s Eye on Innovation Series, we dive into the captivating world of technology and artificial intelligence and how it’s shaping the future of the market research industry. In this special edition, we hear from Sago President Isaac Rogers as he answers the burning questions that were raised during his recent “Ask Me Anything” webinar.
In this episode, Isaac addresses some of our audience’s most pressing questions, highlighting the impact of technology and AI on both the industry and Sago’s research model. Some of the questions discussed include:
- How will the market research industry use synthetic/artificial respondents?
- What are the new and upcoming innovations for qualitative consultants/focus group moderators?
- Can blockchain help solve transparency issues around the real source of respondents?
- And more!
Stay tuned for the release of Episode 5 of Sago’s Eye on Innovation Series, and join us as we continue to explore the dynamic landscape of market research and innovation.
