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Markies Monday: 3 Ways Innovation Gives Organizations a Competitive Advantage

Oracle

When reviewing the finalists’ submissions for the Oracle “ Thinker Award for Best Innovation in Sales ,” it became clear that successful innovation gives businesses a much-needed competitive advantage. Marketing and sales integration is critical. Selling is hard. But you know what?

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What is Data Integrity? How it Can Help Gain Competitive Advantage

Merkle

Organizations are constantly being informed by data, and as they continue to progress and innovate, there’s a real need to manage more massive volumes of data, especially within the marketing and advertising technology space. Data is crucial for many reasons.

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How Leading Brands Use Insights to Win Market Share

2020 Research

In this on-demand webinar, learn how strong brands use research and insights to power growth, build market share, and thrive, despite unforgiving conditions. The post How Leading Brands Use Insights to Win Market Share appeared first on Sago.

Brands 59
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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

By conducting sentiment analysis on tweets and comments, the company identifies areas of improvement, addresses customer concerns promptly, and adjusts its marketing strategies to enhance customer satisfaction down the road. Innovation: Unstructured data fuels innovation by providing new sources of inspiration, creativity, and discovery.

Data 260
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The CMO’s 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

C3Centricity

What is the cornerstone of sustainable growth and competitive advantage today? With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. HubSpot is a prime example of content marketing done right.

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InMoment (integrated) Experience: Changing The Game

InMoment XI

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

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Transforming Marketing with AI Tools

Magellan Solutions

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98