NobelBiz

FEBRUARY 6, 2024

This article, inspired by insights from Holly Depies , contact center software consultant and SMS expert at Nobelbiz aims to unravel the complexities of SMS marketing, from compliance hurdles to strategic innovations, equipping you with the knowledge to transform your SMS campaigns into potent engagement tools.

Innovation 98

Innovation Strategy Contact Center Multi-Channel 98

C3Centricity

JANUARY 17, 2022

This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. QUESTION: Are you going to upgrade your marketing this year to meet this lofty challenge? #2. It really is as simple as that.

Marketing 228

Marketing Comparison Innovation Strategy 228

SurveySparrow

OCTOBER 25, 2023

The brand has used emotional branding exceptionally well, and this slogan, introduced in 1988, has become a mantra for motivation and determination. This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? What is a brand? A brand is so much more than that.

Brands 52

Brands Strategy Marketing Social Media 52

Uplight

JUNE 8, 2023

Hannah Bascom recently joined Uplight as our Chief Market Innovation Officer, helping the brand, corporate marketing, product marketing, and market development teams spotlight the work that Uplight is doing to power the clean energy transition.

Innovation 52

Innovation Marketing Brands 52

QuestionPro Audience

OCTOBER 2, 2018

I’m going to let you in on a deep, dark secret: there are still companies who do not conduct market research. Now for a company who does use market research. The first Nest product was a home thermostat, which they chose after conducting market research. That’s a big market. ”. All due to a little market research.

Brands 191

Brands Marketing Consumers Survey 191

C3Centricity

JANUARY 18, 2020

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” consumer #brand #Marketing Click To Tweet. CORPORATIONS ARE BRANDS TOO! That’s great news for marketers, less so for brands.

Brands 218

Brands Retail Consumers Innovation 218

QuestionPro Audience

AUGUST 7, 2018

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. We all know which brand is more popular.

Trends 170

Trends Brands Marketing Advertising 170

BirdEye

NOVEMBER 21, 2023

This constant pursuit of innovation demands staying ahead of trends, adapting to evolving technologies, and ensuring the business is profitable. Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results.

Marketing 111

Marketing Social Media Advertising Tips 111

CSM Magazine

SEPTEMBER 19, 2023

The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.

B2B 100

B2B Marketing Brands Chatbots 100

Clarivate

JULY 5, 2023

The month of July could see seven FDA-approved adalimumab biosimilars launch in the United States, an unprecedented situation for a market that has been relatively slow to embrace biosimilars. biologics market and reduce prescription drug costs. The firms rolled out both a branded and unbranded format.

Innovation 97

Innovation Healthcare Strategy Insurance 97

Optimove

AUGUST 15, 2023

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52

Brands Marketing Advertising Video 52

CloudCherry

APRIL 5, 2019

Gartner reports from 2018 that 52% of marketers with CX responsibility expect their budgets to remain the same or decrease. So how do Marketers that assume CX responsibility address this with less budget without giving up important technology needed for other aspects of Marketing? 23% of B2B CMO’s see CX as a top 3 objective.

Omni-Channel 278

Omni-Channel Marketing Customer Experience B2B 278

Blake Morgan

APRIL 4, 2023

It’s a common dilemma for companies: how do you balance holding on to the brand legacy while embracing the future? Whether the company has been around for one year or 100 years, every brand has founding principles and a legacy to celebrate. That requires looking both internally and externally for opportunities to improve and innovate.

Innovation 52

Innovation Brands Social Media Customer Centricity 52

NetBase

JUNE 5, 2020

The time is ripe to innovate the way movies and TV are seen. In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media.

Innovation 73

Innovation Brands Social Media Advertising 73

SmartMessage Blog

FEBRUARY 25, 2024

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. What are The Benefits of Cross-Marketing? Consumers often appreciate the innovative and added value that such collaborations bring.

Examples 52

Examples Marketing Automotive Sports 52

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

SurveySensum

JANUARY 16, 2024

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. In this article, we’ll share with you the importance of customer feedback for product development and business innovation. Let’s dive right in!

Innovation 52

Innovation Feedback Social Media Analysis 52

SurveySensum

JANUARY 16, 2024

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. In this article, we’ll share with you the importance of customer feedback for product development and business innovation. Let’s dive right in!

Innovation 52

Innovation Feedback Social Media Analysis 52

Experience Investigators by 360Connext

MARCH 26, 2024

Unlock the future of customer experience as I, Jeannie Walters, team up with Greg Kihlström from the Agile brand to dissect the fascinating blend of strategy and technology that’s shaping how we interact with businesses today. The potential for B2B markets to embrace this trend sparks a thought-provoking discussion.

Banking 178

Banking Advertising ROI B2B 178

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It can be more important than innovation or market dominance. Few brands have paid as much attention to it as it requires.

B2B 122

B2B Brands Innovation Government 122

SmartMessage Blog

FEBRUARY 18, 2024

What is WhatsApp Marketing? WhatsApp marketing is an innovative form of digital marketing that leverages the popular messaging app, WhatsApp, to reach and engage customers. The Benefits of WhatsApp Marketing Marketing via WhatsApp, a pivotal aspect of digital marketing, transcends the traditional bounds of messaging.

Marketing 52

Marketing Chatbots Advertising Customer Satisfaction 52

NetBase

AUGUST 28, 2020

The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. And savvy brands up to date on their consumer intelligence stand to reap rewards for their plant-based market innovations. We’ll explore what that looks like for brands with insight into: Consumers’ plant-based infatuation.

Consumers 52

Consumers Innovation Marketing Social Media 52

Optimove

NOVEMBER 28, 2023

At Optimove, we have an aspirational mission: To unleash brands’ full potential so they can gain their customer’s loyalty for life. That mission implores us to continually improve our Customer-Led Marketing Platform to help every marketer keep customers loyal and maximize each one’s lifetime value.

Brands 69

Brands B2C Customer relationships Loyalty 69

ThriveableBiz

NOVEMBER 13, 2023

Customer-driven innovation to scale -up your business To scale-up your business you have to be focused on what the customer wants and needs. Being the Best is a dangerous myth, and one of the great furphies of small business marketing. You have to be different and innovative. They are the hidden gems that spark innovation.

Innovation 52

Innovation Entertainment Customers Customer Focused 52

C Space

DECEMBER 2, 2021

Driving Innovation. Rita Felder, Director, Mercedes-Benz Brand and Marketing Strategy. Our goal is to strengthen the long-term emotional connection to our brands by creating a holistic luxury experience across all touchpoints of the customer journey.”. Across all brands, we think and act like a luxury brand.

Innovation 52

Innovation Automotive Fashion Social Media 52

Forrester's Customer Insights

JANUARY 6, 2022

“Over half of CMOs will make employee experience (EX) essential to brand planning” – Forrester’s Predictions 2022: B2C Marketing And Innovation A New Frontier Emerges I spent most of the winter months hounding a panel of brand experts for their insights as I wrote Forrester’s annual brand spotlight report (to be published later this (..)

Brands 49

Brands Marketing B2C Employee Experience 49

Customer Bliss

JUNE 20, 2017

Jackie McAtee, Vice President of Marketing and Customer Experience for Mayfair Medical Imaging, and I discuss her path from hospitality and marketing to her hybrid role of both marketing and customer experience. She actually managed the branding for Burj al Arab, considered by some to be the most luxurious hotel in the world.

Innovation 200

Innovation Healthcare Customer Experience Net Promoter Score 200

Alida

DECEMBER 4, 2017

Cadillac is a brand that needs no introduction. It is an iconic company—a larger-than-life brand that people associate with luxury. Many people associate Cadillac with the yesteryears—back to the era of Marilyn Monroe and Elvis—but not with the innovation leaders of today. Luxury, the market that we’re in, is in flux.

Customer Centricity 170

Customer Centricity Marketing Automotive Innovation 170

SurveySensum

FEBRUARY 1, 2024

Trustpilot says 9 out of 10 people read reviews before buying something, and 66% trust a brand more if they see good online reviews. But the real magic happens when we turn this product feedback into practical steps for innovation. Gives Competitive Edge: Adapting products based on feedback keeps a company ahead in the market.

Innovation 52

Innovation Feedback Multi-Channel Social Media 52

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69

CRM Marketing Social Media Analysis 69

Beyond Philosophy

JULY 20, 2023

Be innovative and disruptive. Sure, it gets you up to the level of the other players in your industry, but it is not an innovation strategy. Leading with that in your branding strategy is too hard for people to understand the significance. Rule #2: Be innovative and disruptive. Knowing your market is crucial.

Marketing 108

Marketing Innovation Examples Groups 108

Blueshift

NOVEMBER 2, 2022

What does this mean for marketers, especially B2C marketers? Brands that continue to innovate will gain momentum over their competitors in the long run. Some economists suggest that the US will be in a recession within the next few months. At this point, no one is sure. It’s also wise not to wait it out.

B2C 98

B2C Marketing ROI Innovation 98

CSM Magazine

MARCH 26, 2024

Brand identity is fundamental to success, representing how consumers perceive and experience a company. These centers, where customers engage with a company, hold significant influence over brand identity. The interactions they have with customer support agents profoundly influence their perception of the brand.

Contact Center 52

Contact Center Brands Social Media Call Center 52