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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? What Is Market Segmentation?

Marketing 260
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Insight Community: How to Maximize Your Data

QuestionPro Audience

The combination of these two types of interaction generates high-value insights as it allows information to be complemented and the conceptualization of the ideas presented to be deepened. Learn how to use QuestionPro Communities as the ultimate research tool you’ll ever need. Importance/uses of insight community.

Data 195
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it. CX leaders need to present strong business cases for every step of their journey. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales. Strategy First.

ROI 260
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The Impact of Prescriptive Analytics in Business Decisions

InMoment XI

This type of analytics is particularly valuable in complex and dynamic environments where decision-makers need guidance on how to respond to different scenarios. The process would involve analyzing historical sales data, market trends, and external factors. What is the Primary Goal of Prescriptive Analytics?

Analytics 260
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Predicting new and existing product sales in semiconductors using Amazon Forecast

AWS Machine Learning

In this post, we demonstrate how NXP, an industry leader in the semiconductor sector, collaborated with the AWS Machine Learning Solutions Lab (MLSL) to use ML techniques to optimize the allocation of the NXP research and development (R&D) budget to maximize their long-term return on investment (ROI).

Sales 80
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How to measure the Efficiency of a CRM Strategy in Contact Centers

NobelBiz

CRM strategies involve using technology to store and analyze customer data and automate and streamline sales and marketing processes. Without measuring the efficiency of a CRM strategy, it isn’t easy to know whether the system is delivering a positive return on investment and if it is providing the desired outcomes.

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8 Metrics Every Online Business Should Monitor

SurveySensum

8 Online Business Metrics to Monitor Having an eagle-eye view of what transpires on your website is crucial for understanding how to improve its quality of life. Sales Conversion Rate Having a ton of visitors on your website is good and all but, it doesn’t amount to anything if said visits are not funneling into purchases.

Metrics 52