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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

This realm is characterized by: Longer Sales Cycles: B2B transactions often involve substantial investments, necessitating a more extended period of deliberation, approval, and procurement processes. A study by Gartner highlighted that 77% of B2B buyers stated their latest purchase was very complex or difficult.

B2C 226
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How to Measure the Return On Investment (ROI) of Your Contact Center Solution?

NobelBiz

But how much does your technology add to your company’s revenue? In this article, we’ll show you how to calculate the ROI of your contact center system and analyze your investment, costs, as well as how to choose a technology provider. How to determine the ROI for a Contact Center Solution? The process!

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Power of Customer Insights: Strategies to Increase Your Return on Investment

CSM Magazine

By analyzing data such as sales figures and customer feedback, you can make informed decisions that will benefit your company and customers. How to Use Customer Insights to Increase ROI Customer insights solutions can provide valuable information about your customers, what they like and dislike, and how they behave.

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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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How to Sell Customer Experience to Your Organisation

Lumoa

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization. How do we talk about the value of what we do?

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How to Create a Voice of Customer Template for Your Business

Lumoa

This article will explain what VoC is, how to use it, and tips on creating your own voice of customer template for your business. Data can also inform pricing strategies for a better return on investment. Feedback will reveal what customers want and how you can improve your products or services. Ready to dive in?

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The Sales Pro’s Guide to Sales Prospecting

Integrity Solutions

Sales prospecting is vital to the success of any sales organization. Simply learning how to find, approach and engage new customers is at the heart of being able to meet and exceed your sales goals. Why Is Sales Prospecting More Important Than Ever? What is Sales Prospecting?

Sales 92