Customer Bliss

MAY 23, 2017

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” Lynn also oversees a lot in her role: marketing, event planning, social media, hospitality and group sales, owner relations, media relations, and more. where she served as Senior Vice President, Marketing.

Sports 142

Sports Customer Experience Hospitality Retail 142

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Several years ago, a major digital agency she was working with presented her team with customer journey maps. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them.

Customer Journeys 177

Customer Journeys Sports How To Groups 177

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Several years ago, a major digital agency she was working with presented her team with customer journey maps. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them.

Customer Journeys 156

Customer Journeys Sports How To Groups 156

Kerry Bodine

JANUARY 10, 2020

I was talking recently with the head of marketing at large consumer products company. Several years ago, a major digital agency she was working with presented her team with customer journey maps. Because her marketing team hadn’t been involved with the development process, they didn’t understand the maps — or how to use them.

Customer Journeys 156

Customer Journeys Sports How To Groups 156

CSM Magazine

JANUARY 16, 2023

There is no doubt that customer service is key to the success of sports betting apps in Kansas. Whether providing live betting odds or answering customer questions, sports betting apps need top-notch customer service to keep customers happy and coming back.

Sports 52

Sports Customer Service Chatbots Trends 52

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams.

Marketing 59

Marketing Sports Multi-Channel CRM 59

Optimove

SEPTEMBER 5, 2023

January 14, 2023, saw the big boost is the number of Super Bowl Sunday bettors at 113% above average  Why It Matters  The Optimove 2023-2024 Report on NFL Wagering provides invaluable insights for sports betting sites to elevate engagement, foster loyalty, and promote responsible gambling practices. For sites, loyalty is the name of the game. 

Sports 52

Sports Survey Engagement Strategy 52

InMoment XI

MAY 18, 2023

The New Vehicle Customer Study, eNVy Awards, recognize 2022 model year vehicles consumer rated on comfort, quality, performance, safety, and ownership cost.The study data is used by global automotive companies and automotive suppliers. Clair , our syndicated research lead. Clair , our syndicated research lead.

Study 260

Study Automotive Sports Roadmap 260

Optimove

APRIL 2, 2024

In the evolving landscape of digital marketing, Optimove , the first Customer-Led Marketing Platform, has identified a new archetype: “The Position-less Marketer.” The post Optimove Identifies a New Era of Marketers and Coins the Phrase “The Position-less Marketer” appeared first on Optimove.

Marketing 52

Marketing Sports Conference Trends 52

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

Sports 52

Sports Engagement Marketing Entertainment 52

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. How many customers opened those emails? The right customer service dashboard for your business will depend on what metrics you need.

Sports 272

Sports Net Promoter Score Metrics Measurement 272

SmartMessage Blog

FEBRUARY 25, 2024

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

Examples 52

Examples Marketing Automotive Sports 52

Steve DiGioia

MAY 23, 2022

It should match the tastes, needs, and expectations of the customers who frequent the business. Sure, you need to maintain a core set of values found in the other locations that carry the same name, but you certainly can cater to your target market and offer services not found anywhere else. All in-person service is local.

Sports 361

Sports Fashion Hospitality Hotels 361

CSM Magazine

FEBRUARY 25, 2021

Service and convenience is driving the growth of online shops and services and that is why industries such as sports betting has boomed over the last few years. Keeping your online customers happy with the service they receive is quite a challenge. Here are a few tips to keep in mind when running an online sports betting business.

Sports 52

Sports Customer Service Loyalty Programs Tips 52

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 106

Sales Marketing Sports Customer Journeys 106

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Companies like Apple get a huge value from their reputation as a user-friendly company that provides great customer experience.

Brands 104

Brands Marketing Social Media Sports 104

Beyond Philosophy

SEPTEMBER 26, 2014

The stock market is a great example. Clearly it makes sense that who fares best in the stock market are those investors making logical, rational choices. Recent research connecting losses in the World Cup and a corresponding drop in the stock market of the losing team’s home country would indicate otherwise.

Sports 130

Sports CEM Consulting Consumers 130

BlueOcean

MARCH 31, 2022

If you’ve been a reader of Blue Ocean’s blog for any length of time, you probably know we love sports and particularly baseball. Companies of all sizes can benefit from workforce planning that puts exactly the right resources in place at the right time, doing the right things to deliver on an excellent customer experience.

Contact Center 296

Contact Center Sports Conference Resources 296

InMoment XI

FEBRUARY 8, 2023

Most businesses are organized into silos: marketing, sales, operations, customer care, HR, IT, finance, etc. But customer experience is a ribbon that cuts across these silos, and an effective CX program ensures that hand-offs between silos are clean and that no facet of the customer experience falls into the cracks.

Sports 295

Sports Financial ROI Leadership 295

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. But now… the business of sports has grown infinitely and means so much more.

Sports 51

Sports Trends Entertainment Contact Center 51

SurveyGizmo

SEPTEMBER 22, 2021

After surveying our customers, we thought it might be helpful to create a top-ten list of the best survey software solutions for market researchers. Market researchers told us that Question Types were very important to them, as was ease of implementation and time to go live. To create the list, we turned to G2.com, Learn More.

Software 98

Software Survey Marketing Sports 98

C3Centricity

APRIL 3, 2019

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHO ARE OUR BRAND’S CUSTOMERS? HOW MUCH ARE OUR CUSTOMERS WORTH TO US?

Marketing 192

Marketing How To Advertising Brands 192

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Gamification as an overall strategy for interacting with customers is also estimated to grow 30% from its current $7.17 billion valuation over the next five years.

Marketing 106

Marketing Sports Gamification Advertising 106

AskNicely

MAY 16, 2016

A dashboard is meant to give you vital information and data at a glance, with users able to access everything from sales and marketing data to finance, inventory reports and website analytics. How many customers opened those emails? The right customer service dashboard for your business will depend on what metrics you need.

Sports 150

Sports Net Promoter Score Metrics Measurement 150

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. The essence?

CRM 52

CRM Sports Marketing Apparel 52

Chattermill

SEPTEMBER 16, 2018

US Open 2018: Can Amazon Ace Live Sports Broadcasting? Using the power of AI to interpret theme and sentiment within each and every customer review we set out to find answers. Despite spending $40 million on a five-year deal Amazon failed to ace it’s first exclusive coverage of a live sporting event. by Sam Frampton.

Sports 53

Sports Customer Centricity Feedback Marketing 53

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it.

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

Optimove

FEBRUARY 1, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Due to popular demand, Optimove’s much-anticipated Lightning Talks are making a return at ICE 2024 between February 6th and February 8 th ! ” Embracing diverse markets for maximum gains enables a holistic and adaptable approach.

CRM 69

CRM Sports Consulting Data 69

Maru Group

OCTOBER 19, 2022

This creates a quandary for market research companies. FAST market. Sports is low as it currently is dominated by niche sports even though several of the major leagues do operate FAST channels (but don’t yet publicize them during broadcasts). FAST here ). Download the report.

Entertainment 75

Entertainment Marketing Sports Video 75

Optimove

DECEMBER 13, 2022

So, let’s take what we know about past international sporting mega-events and apply it to the World Cup. These mega-events are also known to create enormous hype in the online gaming space, where sports bettors across the globe plan some of their biggest betting opportunities during the tournaments. We’ve seen it happen.

Sports 52

Sports Marketing Analysis Groups 52

Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 88

Tools Marketing Social Media Analytics 88

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

Gainsight

JANUARY 8, 2021

Recently, Jackie Chevallier, Senior Product Manager for Adobe Audience Manager, and Connor Hatfield, Senior Customer Marketing Adoption Specialist at Adobe, sat with Gainsight’s Harshi Banka, Customer Success Director, Gainsight PX Team. Product adoption and customer success are core pillars of her role.

Sports 52

Sports Effort Score Tips Analytics 52

AWS Machine Learning

NOVEMBER 26, 2023

Today, we are excited to announce three launches that will help you enhance personalized customer experiences using Amazon Personalize and generative AI. FOX Corporation (FOX) produces and distributes news, sports, and entertainment content. “We Generative AI is quickly transforming how enterprises do business.

Customer Experience 105

Customer Experience Sports Travel User Experience 105