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Customer-Driven Innovation: Using Feedback to Shape Product Development

SurveySensum

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative.

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Customer-Driven Innovation: Using Feedback to Shape Product Development

SurveySensum

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

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How top YC companies use customer insights to drive product roadmap

Thematic

You worked for IDEO and led user experience and customer insights at DoorDash and Cruise, two of the most successful YC companies. Could you please share what leading the insights team encompassed? Arianna: At DoorDash, I was the Director of Insights where I led User Experience Research and Market Research.

Roadmap 54
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The Story of Jose – A Tale About Customer Experience

ECXO

He was a Customer Success Manager at a well-known company, “TechEase” A traditional company in the city that has been there for decades, working in the same way they have always worked. Though TechEase was renowned for its innovative products, it was infamous for its lack of customer-centric culture.

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Why banks should shift to offense and invest amid market uncertainty

West Monroe

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

Banking 52
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Leaning into integration: The key to unlocking enterprise revenue growth

Totango

CS has the 360-vantage point to know where customers are engaging with products and where they’re struggling. And, CS has the technology and customer data to feed product, sales, and marketing with the integrated insights to drive innovation forward. Vice President of Global Customer Success at Dynatrace.