Alida

JUNE 6, 2018

By putting customers first, Adidas has made consumer insights the starting point for creating new processes and models of working. This has accelerated the brand’s ability to bring new capabilities to market. Customer insight is the engine of digital transformation. Nike: Making apparel retail personal.

Apparel 153

Apparel Retail Innovation Entertainment 153

Currency Alliance

JUNE 1, 2020

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. In the UK, the John Lewis Partnership, which operates Waitrose supermarkets, reports that customers are spending more on comfort food, alcohol and world cuisine[i]. to keep entertained and occupied.”[ii].

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Alida

AUGUST 1, 2017

Elizabeth Arden: Stay ahead of your customer. Celia Tombalakian, senior director of global marketing at Elizabeth Arden, said the evolution in customer experience has changed the way the company approaches everything from product development to marketing. “We Audible: Don’t treat your paying customers as beta testers.

Entertainment 124

Entertainment Advertising User Experience Consumers 124

Forrester's Customer Insights

SEPTEMBER 15, 2020

Is the purpose to inform, persuade, or entertain? The ultimate purpose of B2B messaging is to compel an audience to buy. Therefore, a company’s messaging must be crafted with the audience and purpose in mind. Regardless of the answer, messaging must account for how a buyer progresses through each stage of the buyer’s journey.

Entertainment 44

Entertainment Sales B2B Strategy 44

CSM Magazine

APRIL 14, 2021

Survey of marketing decision-makers reveals major hurdles in updating CX strategies. Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54% of marketers surveyed. Over half of companies say they are unable to identify customers on their own website.

Company 52

Company Multi-Channel Analytics Study 52

GetFeedback

JULY 19, 2019

With advances in and the rapid adoption of technology, we’re able to interact with customers in different ways and places all along the customer journey. We can also agree that customer experience is more important than ever. Some are calling CX the new marketing, others are calling it the new brand. Let me explain. .

ROI 309

ROI How To Touchpoint Hotels 309

Qualtrics

JULY 23, 2019

Without data and market research , you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. These market research professionals bring you the latest news and thought-leadership so you can stay on top of your research game.

Marketing 32

Marketing Handbook Net Promoter Score Entertainment 32

CSM Magazine

MARCH 18, 2021

The Independent Pharmacy , a CQC regulated online pharmacy and doctor offering advice and access to hundreds of medicines in the UK, has partnered with Mapp and Fresh Relevance for omnichannel personalisation and marketing automation. We are also. ” About The Independent Pharmacy. www.theindependentpharmacy.co.uk. About Mapp.

Customer Experience 52

Customer Experience Ecommerce Omni-Channel Entertainment 52

SurveySparrow

JULY 27, 2023

The Voice of the Customer Process: Unlocking Customer-Centricity At its core, the voice of the customer is all about understanding their needs, expectations, and preferences. To effectively capture and utilize customer insights, a structured process needs to be in place. But what next? What did we learn today?

Social Media 52

Social Media Net Promoter Score Customer Centricity Customer Voice 52

Forrester's Customer Insights

MARCH 16, 2021

Advertising’s perception has devolved from entertaining to annoying, investment to commodity, channels organized to communication everywhere, audiences obtainable to users elusive. Savvy marketers are actively seeking solutions to join the lower and upper funnel of marketing as a means to […].

Advertising 36

Advertising Entertainment Marketing Communication 36

Alida

APRIL 27, 2018

Mankelow advocates for the customer by encouraging executives and staff to “trip over the truth” of customer experience. experimenting often is critical because once innovations go to market, they need to be accurate and effective. Drive insight-led innovation. “In Let what you know guide you.

Chief Customer Officer 133

Chief Customer Officer Customer Experience Leadership Innovation 133

Maru Group

NOVEMBER 10, 2020

Entertainment industry production halted, movie theaters shuttered, and sports stopped. It may come back in a different form, with more emphasis on food and drink and other entertainments but “people will always want to go out.”. Given all the changes the media market has seen, the only certainty is uncertainty.

Sports 55

Sports Entertainment Telecommunications Advertising 55

Qualtrics

JANUARY 16, 2019

The market research industry is evolving. Executives today want smarter and faster insights, and technology and automation are changing the landscape. In order for market research professionals to stay relevant and deliver world-class insights, they must keep up with the latest trends. Date: March 5-8, 2019.

Conference 28

Conference Marketing Case Study Analytics 28

Forrester's Customer Insights

MAY 30, 2023

Breakups are the impetus for some of the world’s most engaging and powerful art, media, and entertainment. Any Taylor Swift fan will back us up on that. When famed TikTok creators and couple Chris Olsen and Ian Paget announced their breakup last year, fans from all over the internet were quick to express their grief. […]

Entertainment 26

Entertainment Sales Strategy Engagement 26

C Space

FEBRUARY 12, 2020

We simply tap into services to really meet our needs, whether those needs are we want some entertainment, we want to do some work, or we want to get from point A to point B. I think once customers really experience a subscription-based business model, there’s no going back. It starts with the customer. The Right Insight.

Customer Centricity 52

Customer Centricity Net Promoter Score Entertainment Banking 52

Chattermill

SEPTEMBER 11, 2019

The rise of the entertainment platform is a true tale of disruption. The goal of the post is to distil some of the actionable key takeaways for customer experience practitioners. They’re shaking up the entertainment industry and offer a blueprint for delighting customers. Share customer insights company wide.

Customer Experience 76

Customer Experience Touchpoint Entertainment Customer Journeys 76

C Space

APRIL 21, 2020

Entercom , a leading multi-platform audio and entertainment company, has launched “Stay Connected” ( #StayConnectedTogether ), a public service initiative to unify the company’s crisis response across its 235 broadcast brands and expansive digital platform to meaningfully impact public health and well-being.

Brands 52

Brands Hospitality Entertainment Healthcare 52

SurveySparrow

SEPTEMBER 27, 2023

It’s the key to understanding customer behavior, market dynamics, and business opportunities. Let’s see how it is used: Personalization: Big data drives personalized marketing and content, offering tailored experiences based on individual preferences. How data impacts the customer experience?

Data 52

Data Customer Experience Loyalty Programs Social Media 52

Forrester's Customer Insights

JULY 8, 2022

Learn what a Gen X consumer -and- a sophisticated 13-year-old user of online 3D immersive gaming and entertainment platforms each thought of the experience. ESPN Edge built the interactive, 3D environment Fifty/50 World to celebrate 50 years of Title IX.

Entertainment 26

Entertainment Consumers Interaction User Experience 26

Natalie Petouhof

JANUARY 30, 2016

Adobe delivers innovation that is fueling customer insights, driving better decisions and improving business results for organizations in every industry. In the future they are looking to continue to forge ahead and lead the next frontier in analytics — customer intelligence across the enterprise.

Analytics 40

Analytics Entertainment Innovation Video 40

Qualtrics

FEBRUARY 13, 2019

Marketing is constantly changing and attending conferences is one of the best ways to stay up-to-date with the industry. From content marketing to brand management to SEO, there are numerous marketing topics you can learn about. At brand and marketing conferences, you can get fresh ideas, that will help your company thrive.

Conference 20

Conference Brands Marketing Case Study 20

C3Centricity

MAY 25, 2020

Customers Still Value Human Connections in a Tech-Driven World. New Data-Sharing Attitudes Spark Next Era of Marketing Personalization. Smarter Use of Customer Information Expands Opportunities for Sales. Therefore it is vital to understand your customers and what their needs are behind their stated desires.

Technology 194

Technology Analysis Data Consumers 194

C3Centricity

MARCH 15, 2018

Customers Still Value Human Connections in a Tech-Driven World. New Data-Sharing Attitudes Spark Next Era of Marketing Personalization. ” What these three companies demonstrate perfectly is that technology has merely enabled the consumer to get more of what they want, whether that is travel, retail or entertainment.

Data 206

Data Retail Analysis Analytics 206

Currency Alliance

OCTOBER 12, 2021

But it doesn’t have to be difficult; when brands and customers work together to co-create value in a loyalty ecosystem, they can point each other towards the right partnerships. Agreeing to promote each other to existing customer bases nearly always leads to an immediate uplift in sales for both parties. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JANUARY 18, 2021

Companies will also need to improve the methods they use for capturing it, and – most important – the infrastructures/methods to reliably extract accurate customer insights that improve engagement. How hotels can prepare: many hotels have some partnerships, but little insightful data is shared.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Forrester's Customer Insights

APRIL 9, 2015

It''s also just one of the reasons I''m excited to hear from Comedy Central at this year''s Forum for Marketing Leaders - a brand that is actively traversing the fast-paced changes in the TV industry. Do you think of Comedy Central as a TV brand, an entertainment brand, a content brand, or something else? Marketing Forum.

Multi-Channel 20

Multi-Channel Entertainment Brands Customer Insights 20

Forrester's Customer Insights

JULY 27, 2017

Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. It’s the combination of original retail theater – entertainment, novelty, and engagement – with digital technologies and services to create the next level of in-store experience.

Technology 34

Technology Entertainment Customer Experience Retail 34

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySparrow

SEPTEMBER 29, 2020

It is building loyal customers who act as great marketers for your company. Companies need to make sure that they are providing a great customer experience. There’s really no shortage of studies that show that customer support makes you money. Zappos’ Takes Bonding With Customers To New Heights.

Policies 59

Policies e-support Customers Examples 59

PeopleMetrics

APRIL 23, 2014

We are not only seeing customer trust come up for our own clients – across different sectors –but we are also hearing about it in the media and from the thinkers we follow. With Gazelle being in a new category, establishing trust with customers has been crucial to our growth as well.” ” Customer Trust and Me.

Company 48

Company Entertainment Social Media Culture 48

Forrester's Customer Insights

MAY 28, 2019

This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me. Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint. I am glad this deal will now […].

Wireless 53

Wireless Consumers Communication Marketing 53

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

CRM 40

CRM Sports Marketing Multi-Channel 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. Create sophisticated player segments by discovering customer insights using various data explorers and dashboards.

CRM 40

CRM Sports Marketing Multi-Channel 40

Thematic

JANUARY 17, 2019

Whereas, when it comes to the 4 and 5-star reviews, it’s the in-flight service and more specifically, their entertainment that stands out. Would you bet your customer insights on something that’s at best 50 accurate? There are numerous tools on the market, and they all have different features and benefits. Conclusion.

Analysis 98

Analysis Survey Data How To 98

SurveySensum

JULY 14, 2020

He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles. Chad Horenfeldt – Director of Customer Success at Kustomer. LinkedIn : [link] /. Website : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130