How the Entertainment Industry is Using Data Collection

QuestionPro Audience

Hollywood is learning what those in the market research world have known for years: follow the data. Richard Maraschi, global leader of advanced analytics at IBM, is helping studios leverage the feedback consumers put online to make better creative and marketing decisions.

Entertainment Hit Hard by Coronavirus & Considering Innovative Solutions

NetBase

The Entertainment Industry has been hard hit by COVID-19, but is there a way to bring about innovative solutions during this crisis? And we can vet plans ahead of moving forward with the benefit of AI-powered market intelligence. Marketing Social Listening Trends

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Social Media Industry Report 2019: Media & Entertainment

NetBase

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Media & Entertainment Methodology.

Social Media Industry Report 2019: Media & Entertainment

NetBase

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Media & Entertainment Methodology.

Engagement lessons from Orlando, the world’s entertainment capital

CX Ahead

Besides from being a CX Speaker, I also publish articles such as this one on the CX Network, a leading platform for senior CX and Marketing leaders. The post Engagement lessons from Orlando, the world’s entertainment capital appeared first on CX Ahead.

Gen Z Rely on the Internet Primarily for Social Media and Entertainment

CSM Magazine

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.”

Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet.

Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?

C3Centricity

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? CMO #Marketing Click To Tweet. 11 entertainer.

Marketers — Considering Investing In An Emerging Channel?

Forrester's Customer Insights

But consumers are seeking entertainment and connection […]. Age of the Customer B2C marketing CMO Trends digital marketing trends emerging technology marketing technology (martech

The ultimate report on Millennial customers: Gen Y attitudes and their impact on tech, finance, media and other major industries

Vision Critical

Business Strategy Customer Experience Employee Engagement Innovation Marketing Research CPG finance FMCG health care Media & Entertainment retail technology travel and tourism

Was a Gender-Neutral Doll the Right Move for Mattel?

Chadwick Martin Bailey

At CMB, we have a method of measuring emotional reactions tailored to market research—it does an excellent job and doesn’t involve electrodes. But it’s especially true for brands in the entertainment space, like Mattel. Did I ever tell you about my dissertation…? Wait, don’t go!

Nielsen’s Lynda Clarizio shares her perspective on the evolving media landscape

Vision Critical

Over the next three to five years, the media industry will become a more mature market from the consumer’s perspective, and this will have dramatic implications for media, including the convergence of media advertising into one market and great deal of industry consolidation.

It’s Not Just About Baby Yoda

Chadwick Martin Bailey

Most articles looking back at the 2010’s mentioned the massive evolution in how we consume entertainment and the onset of the streaming wars. Arguably that’s good if the goal is to entertain the masses, but it limits the ability to enhance subscribers’ identities.

The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Vision Critical

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Market research departments are increasingly contributing directly to the bottom line.

How Elizabeth Arden, Bustle, Refinery29 and Audible think about CX

Vision Critical

Celia Tombalakian, senior director of global marketing at Elizabeth Arden, said the evolution in customer experience has changed the way the company approaches everything from product development to marketing. “We Eighty degrees and a nice breeze – check.

Modern Marketing Strategies Every Company Needs to Try Today

GetFeedback

The marketing world is moving at a breathtaking pace. As marketing advances, it becomes more branched-out and gives even the smallest brands a chance to be seen and heard. After several weeks of analysis and market survey, I’ve come up with a list of the best modern marketing strategies every company needs to try today. Some time ago, before Google’s 2013 Hummingbird update, keywords were the absolute pinnacle of SEO and marketing as a whole.

The Inner Battle Royale: Who Is The Fortnite Fan?

Chadwick Martin Bailey

research, CMB interviewed thousands of gamers regarding more than 30 media, entertainment and gaming brands on this very topic. Chadwick Martin Bailey consumer insights Consumer Pulse digital media and entertainment research Market research Identity emotion technology Gaming

3 Extraordinary Examples of Customer Experience in Content Marketing

Smarter CX

Customer experience starts long before the sale, with immersive, engaging content marketing that hardly feels like “marketing.” Of course, customer experience and content marketing start with providing value. What are your favorite examples of CX content marketing?

3 Examples of Refreshingly Human B2B Marketing Campaigns

Hero Digital

As a whole, B2B marketing is boring. In that hunt for safety, too many B2B marketers rely on “best practices”—blindly following whatever the least risky convention is. With an unconventional approach, your B2B marketing can be as attention-grabbing as B2C brands often are.

Market Research in Times of Crisis: COVID-19

Confirmit

These are questions, however, that Market Research can answer. Of course, there are pros and cons to any decision and with your help, Market Research buyers will need to consider what’s best for their business and their customers. Market Research Best Practices Quick Guides

Top 5 Podcasts every Digital Marketer Should Listen to…

mopinion

They offer both information and entertainment in bite sized chunks and the best part is: you can listen to them whenever and wherever, whether that’s in the car on the way to work, while you’re doing your laundry, […]. The post Top 5 Podcasts every Digital Marketer Should Listen to… appeared first on Mopinion. Default Blog digital marketer INSIGHTS interviews podcast research-insights resources

Framing Effects – Discover This Powerful Marketing Technique To Gain Growth

Beyond Philosophy

In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. Moreover, these games are usually fun, so much so that sometimes the entertainment industry makes them into a game show.

Why My Money's on Disney+

Chadwick Martin Bailey

Most articles looking back at the 2010’s mentioned the massive evolution in how we consume entertainment and the onset of the streaming wars. Arguably that’s good if the goal is to entertain the masses, but it limits the ability to enhance subscribers’ identities.

Smart Home Market Analysis – Expectations vs. Reality

TechSee

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate.

The Realities of Rural 5G Deployment in the US

Forrester's Customer Insights

This will result in a third mega-carrier in the US mobile wireless market, which is a good move for consumers like you and me. Early last week, Ajit Pai, the Chairman of the US Federal Communications Commission (FCC) announced his approval of the merger of T-Mobile and Sprint.

Location Marketing: Catchy Buzzword or Essential Marketing Strategy?

Grade.us

Location marketing is a problem because. But, is location marketing really the problem? Is it a catchy buzzword or an indispensable part of your marketing? Location marketing. Is it a problem if you don't know what location marketing is?

Day 4 World Cup Fever Marketing Tips

Cliizii

Because marketing has moved on from shouting one-way messages. We inform, entertain […]. The post Day 4 World Cup Fever Marketing Tips appeared first on Cliizii. Day four we’re talking about going beyond the stats.

4 ways IoT can improve the experience in sports stadiums

Gravy Analytics

According to research firm Allied Market Research, the global smart stadium market is estimated to generate $22.10 News Travel & Entertainment AdmitOne AdmitOne Verified Attendance Gravy Analytics IoT Sports Sports Stadiums TechTalks

How to Apply Customer Experience Advocacy in Marketing

ProProfs Chat

drop in the company’s shares in pre-market trading. When done right, it boosts retention, satisfaction, and most recently, a company’s marketing efforts. What is Customer Experience Marketing and Why Is It Important? Challenges of Customer Experience Marketing.

How to Market Customer Experiences in a Time of Isolation

CSM Magazine

So much of marketing now centres on ‘experience’, how do we provide that for our customers, how do we encourage our buyers to invest in the story of our product and how do we encourage them to share that experience, and by extension our product, on their social channels?

The Future of Brand Building is Customer Centricity

C3Centricity

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?”

7 Ingredients to Creating an Influencer Marketing Strategy from Scratch

NetBase

If you’re new to the influencer marketing game and need to create a strategy from scratch, this post is for you! You will not find relevant influencers to sprinkle on top of your brand’s marketing concoction until you understand yourself. Marketing

70+ Thought Leader Marketing Quotes for your daily dose of Inspiration

SurveySparrow

When such days are upon us, our marketing team here at SurveySparrow resorts to some of the best ‘to-the-point’ quotes that pack a punch to arouse the desire and energy to do something great! Marketing Quotes by the Most Influential Entrepreneurs. Marketing is about values.

23 market research thought leaders to follow on Twitter

Qualtrics

Without data and market research , you wouldn’t be able to provide a great employee, brand, product, or customer experience because you couldn’t understand how to accomplish it. Here are 23 market research influencers you should be following on Twitter.

eCommerce Brands Winning Market Share with Social Insight

NetBase

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. And with the Dietary Supplements Market to reach 210.3

Agency Perspective: Why Did You Start Your Marketing Agency

Grade.us

Sometimes it's passion for the work that just sort of leads marketers to where they're supposed to be. Naomi Aharony , Co-Founder, Reboot Digital Marketing. "We We started Reboot Online Marketing Ltd. Avrumi Weinberger , Director of Digital Marketing, Precision Brands. "I

How to Create a Modern Stadium Fan Experience with a Digital Identity

Avaya

Sports fans are focused and engaged, with instant mobile access to info and entertainment. Avaya was one of the first to market with bot technology for stadiums. Customer Engagement Avaya Avaya Sports and Entertainment fan engagement Fan Experience