Customer Insights Entertainment Marketing ROI 
GetFeedback
JULY 19, 2019
With advances in and the rapid adoption of technology, we’re able to interact with customers in different ways and places all along the customer journey. We can also agree that customer experience is more important than ever. Some are calling CX the new marketing, others are calling it the new brand. Let me explain. .
Optimove
JANUARY 13, 2021
We will not pretend to be the same life-hackers that Mr. David is, so we’ll focus on what we know best: Relationship Marketing. In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. We’re starting strong, with one resolution we can’t stress enough.
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Optimove
DECEMBER 1, 2020
We will not pretend to be the same life-hackers that Mr. David is, so we’ll focus on what we know best: Relationship Marketing. In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. We’re starting strong, with one resolution we can’t stress enough.
Alida
SEPTEMBER 22, 2016
Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Develop an engagement plan.
Currency Alliance
JUNE 1, 2020
This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. In the UK, the John Lewis Partnership, which operates Waitrose supermarkets, reports that customers are spending more on comfort food, alcohol and world cuisine[i]. to keep entertained and occupied.”[ii].
North Highland
SEPTEMBER 16, 2019
For the first time since the economic downturn, timeshare companies have struggled to meet summer marketing and sales goals. This shift sees all industry players reexamining product offerings, marketing, and sales processes as traditional consumers begin to wane and the next generation of buyers comes into view.
Currency Alliance
MAY 20, 2024
We’re publishing this partly because the number of banks using Currency Alliance has quadrupled in the past year and we want to see them succeed – and also because I think we can help them plot a clear course towards more productive loyalty marketing. The same standard marketing materials across all these customer types just won’t resonate.
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