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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

With advances in and the rapid adoption of technology, we’re able to interact with customers in different ways and places all along the customer journey. We can also agree that customer experience is more important than ever. Some are calling CX the new marketing, others are calling it the new brand. Let me explain. .

ROI 309
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6 New Year’s Resolutions for Great CRM Marketing

Optimove

We will not pretend to be the same life-hackers that Mr. David is, so we’ll focus on what we know best: Relationship Marketing. In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. We’re starting strong, with one resolution we can’t stress enough.

CRM 52
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. Develop an engagement plan.

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6 New Year’s Resolutions for Great CRM Marketing

Optimove

We will not pretend to be the same life-hackers that Mr. David is, so we’ll focus on what we know best: Relationship Marketing. In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. We’re starting strong, with one resolution we can’t stress enough.

CRM 40
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

They also require less marketing effort to keep them engaged compared to new customers. Since a repeat customer has a 60-70% chance of converting, you’ll have to spend less on other conversion strategies. Calculate your business’ ROI using InMoment’s VoC tools.

Loyalty 260
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Loyalty marketers: get ready for the deliberate consumer

Currency Alliance

This isn’t just a casual observation, but a sign of a widespread consumer trend which every loyalty marketer should be thinking about. In the UK, the John Lewis Partnership, which operates Waitrose supermarkets, reports that customers are spending more on comfort food, alcohol and world cuisine[i]. to keep entertained and occupied.”[ii].

Loyalty 72
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You’ve Got Data? Well Don’t Start There!

C3Centricity

If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data. Customers Still Value Human Connections in a Tech-Driven World. New Data-Sharing Attitudes Spark Next Era of Marketing Personalization. Is this your case? The Current Situation with Data.

Data 268