Currency Alliance

JANUARY 18, 2021

Companies will also need to improve the methods they use for capturing it, and – most important – the infrastructures/methods to reliably extract accurate customer insights that improve engagement. How hotels can prepare: many hotels have some partnerships, but little insightful data is shared.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Since a repeat customer has a 60-70% chance of converting, you’ll have to spend less on other conversion strategies. Build A Deep Emotional Connection Go beyond transactions to connect with customers on a deeper level.

Loyalty 260

Loyalty Customer Experience Net Promoter Score Social Media 260

Currency Alliance

OCTOBER 12, 2021

But it doesn’t have to be difficult; when brands and customers work together to co-create value in a loyalty ecosystem, they can point each other towards the right partnerships. Agreeing to promote each other to existing customer bases nearly always leads to an immediate uplift in sales for both parties. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

CRM 40

CRM Marketing Sports Multi-Channel 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing.

CRM 40

CRM Marketing Sports Multi-Channel 40

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. There’s a lot of useful takeaways in this, for loyalty marketers.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Annette Franz.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

SurveySensum

JULY 14, 2020

He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles. Chad Horenfeldt – Director of Customer Success at Kustomer. LinkedIn : [link] /. Website : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

North Highland

SEPTEMBER 16, 2019

For the first time since the economic downturn, timeshare companies have struggled to meet summer marketing and sales goals. This shift sees all industry players reexamining product offerings, marketing, and sales processes as traditional consumers begin to wane and the next generation of buyers comes into view.

Travel 45

Travel ROI CRM Entertainment 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Bold360

DECEMBER 1, 2016

He’s also the CEO of Boomē, a management consulting firm that specializes in customer experience design and author of a new book, What Customers Cravve , which will be in bookstores worldwide this October. “Organizations make many mistakes when selecting a customer relationship management solution. Anna Morrish.

Software 40

Software Customer Experience Company CRM 40

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. The evolution of mobility into a homogenized market is fast approaching – at which point, any service that is not comprehensive will get discarded or end up focusing on a niche. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

SurveySparrow

SEPTEMBER 28, 2021

Businesses integrate these platforms on their website, social media, SMS marketing, and other messaging channels. The responses from the bots and virtual assistants are automated but get tailored easily to the customers’ needs. As a result, the time a customer waits for query resolution decreases significantly. .

Chatbots 52

Chatbots Social Media e-support Analytics 52

Currency Alliance

SEPTEMBER 5, 2018

Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent. 0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards). In summary: V1.0 Trust issues.

Loyalty 36

Loyalty Consumers Brands Airlines 36