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The Art of Selling CX

Horizon CX

Perceived Need: A Prerequisite for Success: In sales, the concept of perceived need is fundamental—if a potential buyer does not recognize a need for the product, no sale is possible. By prioritizing electric vehicles and sustainable technology, Tesla has communicated a commitment to meeting the evolving needs and values of consumers.

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How to Infuse AI Into Your Current Sales and Marketing Processes

West Monroe

Since you’re not wearing VR goggles today to engage with customers, it’s safe to say you made the right decision in not overturning your sales organization to a virtual sales process. So, what is gen AI, and how can it impact your sales organization? Consider an e-commerce company that sells fashion apparel.

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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. It is one of the largest fashion ecommerce operations in the country.

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Trends in Customer Communication in 2020

Ecrion

The future of customer communication could mean the future of your business. The way you communicate your customers has a direct impact on their experience and behavior. If you want to remain competitive, you need to keep up with the latest trends in communication and build lasting connections with your clientele.

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How to Successfully Start A New Communication Channel In A Call Center?

NobelBiz

However, instead of working to improve their methods of communication, many modern call centers instead prioritize flashy but ultimately fruitless strategies for communication channel expansion. A poorly managed opening of a new communication channel can have a negative impact on both customer satisfaction and call center.

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Customer Experience Indexes: Modern Thinking

ClearAction

There are many types of customer experience indexes, and they each communicate something specific, based on certain assumptions, with greatest usefulness to one or more groups in your company. Old-fashioned thinking for customer experience indexes is to jump on the bandwagon of what everyone is doing. One size does not fit all.

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Growing Business the Old-Fashioned Way

Customers Rock!

How well is your organization doing in its communications with your customers? Take a brief break here and think about the last 5 communications you received from companies you (or your company) are doing business with. Joe Rawlinson of Return Customer gives us some ideas on communicating appreciation with existing customers.

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