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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way. What is green washing?

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7 Steps for Implementing a Closed-Loop System

InMoment XI

” as, “the ability to identify and resolve individual customer issues and larger organizational patterns and trends based on those issues while communicating solutions back to customers and employees.” As technology advances and the customer experience evolves, consumers expect more and more from your brand.

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The Art of Selling CX

Horizon CX

Apple’s focus on user experience and design speaks to its understanding of the perceived needs of tech-savvy consumers. Zara: Agile Fashion Retail Responding to Trends Zara, a fast-fashion retailer, has excelled by recognizing and responding quickly to the perceived needs of fashion-conscious consumers.

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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

A contact center is a centralized facility or department used by organizations to manage customer interactions through various communication channels, such as phone calls, emails, chat, and social media. Contact center optimization refers to the process of improving the efficiency, effectiveness, and overall performance of a contact center.

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The time is now for omnichannel retail: 2021 consumer trends

delighted

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

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Trends in Customer Communication in 2020

Ecrion

The future of customer communication could mean the future of your business. As consumers adopt new technologies, their demands are increasing. The way you communicate your customers has a direct impact on their experience and behavior. Virtual reality, live streaming, and automation have shaped customer communication in 2019.

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Steve Bederman: The World Is Built on a Consumer-Based Approach to Relations

NobelBiz

Christopher Brooks Consumers are now evaluating the organizations that they trust based on their responsibilities to their employees and to societies. Do they now have to take into consideration the impact of their actions on society and communities as well as employees and their customers?