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5 Challenges Facing Your Customers and Brands, and What They Mean for Your CX Program

InMoment XI

A great deal of customers and the brands that serve them are facing unprecedented uncertainties; understanding them is key to organizational success, delivering Experience Improvement (XI), and ensuring that your customer experience (CX) program is operating optimally. All of these obstacles affect both customers and brands to some extent.

Brands 529
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Valero Mystery Shopping Delivers Consistent Brand Experience and Increases Sales

InMoment XI

Overview Valero Energy Corporation is an international manufacturer and marketer of transportation fuels and petrochemicals. Today, Valero sells products to both the wholesale rack and bulk markets, and approximately 7,400. million barrels per day. View Article.

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Valero Mystery Shopping Delivers Consistent Brand Experience and Increases Sales

InMoment XI

Overview Valero Energy Corporation is an international manufacturer and marketer of transportation fuels and petrochemicals. Today, Valero sells products to both the wholesale rack and bulk markets, and approximately 7,400. million barrels per day. View Article

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5 Steps to CX Management in the Public Transportation Industry with Anand Sampat

Customer Bliss

At a time when more and more people are taking public transportation, customer experience for commuters has a big impact on their daily lives. I thought this was a great way to tackle CX for a complex system like public transportation. Anand has shared this c2c branded video which shows the company’s dedication to CX.

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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

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Marketing Through Valuable Experiences

Kerry Bodine

I first read Gilmore & Pine’s The Experience Is the Marketing on a cross-country flight sometime around the year 2007. It’s not about experience marketing, but rather marketing experiences.”. At the time, brands were starting to launch websites that didn’t just push messages about their products and services.

Marketing 136
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Navigating Emerging Markets: Uncovering Opportunities and Overcoming Challenges in Market Research

2020 Research

The world of business and market research in emerging markets is filled with countless opportunities and challenges. This is the essence of an emerging market—a nation poised to join the global economy. Ensuring credible and reliable data is the cornerstone of successful market research in these dynamic environments.