dscout People Nerds

JANUARY 30, 2024

Qualitative research tools and services for product, innovation, CX, and brand. Meet the people that matter to you in the moments that matter to them.

Study 92

Study Innovation Meeting Tools 92

Customer Bliss

OCTOBER 28, 2021

Case Study: SOL Decided to Let People Set Their Own Targets. Like other companies that choose to think of trust as fuel for innovation, SOL finds that targets people set for themselves are often higher than what would have been set for them. Want more case studies? Give your team permission to solve problems. Click To Tweet.

Case Study 148

Case Study Study Policies Government 148

InMoment XI

AUGUST 17, 2023

Happy customers become brand advocates, fueling growth through positive customer feedback. Net Promoter Score Driver #1: Deliver on Product Quality and Innovation Customer experience plays a crucial role in driving great product quality and innovation. Take The Lead!

Net Promoter Score 493

Net Promoter Score Self Service Effort Score NPS 493

C3Centricity

APRIL 23, 2024

However, according to a recent Data & Marketing Association (DMA) study, the average ROI for digital (email) marketing in 2022 was $36 for every $1 spent. By creating valuable content that resonates with their target audience, brands can foster engagement, build community, and drive conversions without hefty ad spending.

ROI 226

ROI Marketing Social Media How To 226

C3Centricity

AUGUST 12, 2019

One of the most frequent questions I get asked by my clients is how they can improve their innovation. . They then ask me if I can help them to improve their innovations and identify why this happened. Of course, I do help them, but I also suggest that next time it would be better if they called me before they started innovating!

Innovation 136

Innovation Healthcare Brands Consumers 136

Win the Customer

SEPTEMBER 12, 2023

In this blog post, we’ll explore strategies that traditional businesses can adopt to innovate in customer experience. Embracing Technology: A Gateway to Innovation 1. McKinsey highlights that this approach has been a game-changer for numerous established businesses looking to innovate in customer-centricity.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

InMoment XI

FEBRUARY 9, 2024

It’s driven, in part, by product innovation. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. Auto brands can tap into these insights to deliver personalized experiences throughout the entirety of the purchase journey.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

CX Journey

SEPTEMBER 5, 2018

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth. Ideally, a strong brand identity will mesh both your needs and those of your customer.

Brands 238

Brands How To Social Media Travel 238

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

C3Centricity

FEBRUARY 13, 2024

I want to continue this topic focussing on using the information for continuous improvement of the brands and services you offer. In a world where customer expectations are continually evolving, companies that prioritize ongoing improvement can adapt, innovate, and remain competitive.

Customer Insights 226

Customer Insights Feedback Social Media Customer Satisfaction 226

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

CSM Magazine

APRIL 19, 2023

makepositive, Sabio Group’s specialist Salesforce CRM consultancy, has been named Leader in three out of the six quadrants of the ISG Provider Lens Salesforce Ecosystem Partners Study for the UK. “We look forward to continuing to innovate and drive transformational outcomes for our clients through the power of Salesforce.”

Study 52

Study Consulting CRM Groups 52

Second to None

JULY 25, 2019

It is the age of the consumer, which leaves the heavy lifting to the brands. Based on customer surveys deployed throughout the customer journey , businesses are awarded a Customer Effort Score that indicates how enjoyable it is to interact with the brand at various touchpoints. What obstacles do they face? Examine What Could Be.

Innovation 80

Innovation Effort Score Travel Transportation 80

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

CX University

APRIL 16, 2024

Millennials and Gen Z, in particular, have been at the forefront of this values-driven purchasing trend, with studies showing that these younger generations are more likely to prioritize a company’s ethical practices and social impact when making purchasing decisions.

Loyalty 52

Loyalty Brands Social Media Consumers 52

Lumoa

DECEMBER 19, 2023

In this article, we’ll explore five innovative and creative ways to leverage AI for sentiment analysis. For example, companies can track brand mentions on X, formerly known as Twitter, to track public opinion and identify emerging trends.

Analysis 208

Analysis Social Media Trends Feedback 208

QuestionPro Audience

APRIL 23, 2018

Will any public image initiatives work or is the brand hopelessly crippled? Starbucks is no Chick-fil-A, a more conservative brand that easily weathered its own storm years ago when its CEO publicly shared his controversial views on gay marriage. STARBUCKS IS MAKING CHANGES TO THE BRAND. Stay tuned for that one, though.

Brands 170

Brands Social Media Case Study Video 170

CSM Magazine

SEPTEMBER 26, 2023

Quiq debuts the first AI Large Language Model Powered Assistant, propelling LOOP Auto Insurance to the forefront of customer service innovation with more personalized and efficient interactions. If you’d like to learn more about how Quiq built LOOP’s AI Assistant, explore the case study.

Self Service 64

Self Service Insurance Innovation Chatbots 64

Oracle

DECEMBER 22, 2020

As 2020 draws to a close and we look forward to the renewed possibilities of 2021, let’s take a look back at this year’s biggest AI innovations. Here’s a closer look at the key innovations in AI that made a splash in 2020 and set the stage for future innovation in 2021 and beyond. AI helps fight a pandemic.

Innovation 77

Innovation Healthcare Government Chatbots 77

BirdEye

OCTOBER 5, 2023

What’s the first thing that comes to mind when someone mentions your brand name? Today’s marketplace is competitive and transparent, so managing brand perception isn't just important - it's imperative. This guide will uncover what your target audience thinks about your brand. Table of contents What is brand perception?

Examples 62

Examples Measurement Brands How To 62

InMoment XI

DECEMBER 21, 2021

Indeed, studies have shown that 70 percent of customer behavior is driven not by product quality or efficiency of delivery or advertising, but instead by interactions with your people. Ideally, you want every employee to be not just a brand champion, but an advocate for the value provided by the organization.

Customer Experience 529

Customer Experience Loyalty Course Advertising 529

ImprintCX Articles

MARCH 5, 2024

For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals. According to a 2021 Qualtrics study , only 28% of marketing and CX leaders have processes allowing the brand strategy to feed into CX design and delivery.

Brands 52

Brands Customer Experience Management Customer Centricity 52

QuestionPro Audience

JUNE 26, 2018

From the iPhone to ridesharing, and everything in between and beyond, consumers are always eager for the next best thing while brands are ready to change the way they do business. A recent Cisco study of 1,845 business and IT decision-makers found that almost 75 percent of IoT projects fail. million attacks in 2015 to an expected 17.4

Technology 249

Technology Innovation Trends Consumers 249

C3Centricity

AUGUST 20, 2017

Faster growth, increased profitability, or more successful innovations? A 2015 study by Price Intelligently showed that a 1% increase in customer acquisition impacts your bottom line by around 3.3%. This is a dangerous strategy, as I explain in “Are you on the way to brand heaven or hell?” ” for inspiration.

Innovation 120

Innovation Competitive Advantage Meeting Strategy 120

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. Some brands use their community to build buzz and awareness.

ROI 100

ROI Measurement Brands Net Promoter Score 100

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor. .

Automotive 260

Automotive Management Social Media Feedback 260

C3Centricity

MARCH 12, 2024

A study by Epsilon found that 80% of consumers are more likely to purchase a brand that provides personalized experiences. It’s about creating content that solves problems, educates, and entertains your target audience, thereby building trust and establishing your brand as an authority in your field.

Customer Engagement 226

Customer Engagement Engagement Competitive Advantage Entertainment 226

Alida

SEPTEMBER 15, 2016

Since 2015, Wolverine Worldwide, a global footwear and apparel manufacturer of iconic brands such as Merrell, Sperry, Chaco and Saucony, has tested and vetted more than 1,000 new footwear styles with consumers before launching the product to market. As I mentioned, we try to infuse consumer perspective throughout the process of innovation.

Innovation 100

Innovation Apparel Competitive Advantage Consumers 100

SuiteCX

MAY 25, 2016

Here are a few case studies: Start with the brand promise. Do you have a clear brand promise that you are communicating consistently? Telling the brand story is a way to help define your brand and bring it alive for your target audience. A great example of a brand that is living their promise is The North Face.

Case Study 100

Case Study Study Customer Engagement Engagement 100

Oracle

NOVEMBER 27, 2019

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. Fast-food restaurants may get even faster thanks to retail innovation in customer service tech. Transforming grocery shopping.

Retail 74

Retail Innovation Trends Ecommerce 74

Alida

JULY 21, 2017

Many brands simply have no idea about the evolving needs of their customers, and that’s impeding their ability to build a closer relationship with customers. In fact, according to a study commissioned by IBM , nearly 80 percent of consumers don’t think the average brand understands them as an individual.

Customer relationships 154

Customer relationships Examples Brands Study 154

Avaya

OCTOBER 25, 2017

In fact, the market is heading towards bank branch innovation unlike anything we’ve ever seen. Instead, it calls for unparalleled bank branch innovation. One that combines digital innovation with the reliability of a traditional branch experience. 5 Brands to Study. We can’t help but agree.

Banking 58

Banking Innovation Brands Self Service 58

2020 Research

OCTOBER 30, 2023

The “Kidult” Trend , where adults embrace their inner child and indulge in nostalgic play, is a goldmine waiting to be tapped by brands. Nostalgia holds incredible power over adults, and by strategically harnessing this sentiment, brands can create meaningful connections that resonate on a deep emotional level.

Trends 52

Trends Brands Transportation Comparison 52

Experience Investigators by 360Connext

FEBRUARY 27, 2024

Unpack an intriguing case study where a brand’s bold pricing and production strategy turns the supply chain playbook on its head, offering unique insights into consumer trust and the anticipation of demand.

Case Study 143

Case Study Leadership Customer Satisfaction Meeting 143

Clarivate

DECEMBER 27, 2023

We are dedicated to helping our customers develop sustainable innovations, establish ESG-focused brands, and promote responsible consumption choices. To bridge this gap, we have developed a robust data collection process that assesses research and innovation in sustainable energy sources. With over 7.4

Government 105

Government Innovation Knowledge Base Culture 105

Daniel Group

JULY 1, 2023

Welcome to Success Strategies | July 2023 Are You Losing Customers and Hurting Your Brand Because of Poor CX? Is poor CX causing customer loss and brand damage? In today’s competitive business landscape, customer experience (CX) plays a pivotal role in shaping brand perception and customer loyalty.

Brands 52

Brands B2B Touchpoint Effort Score 52

Kayako

MARCH 21, 2022

Investments in customer service can boost brand loyalty and revenue growth. One study found that the brands that provide the best customer experiences achieved 17% compound growth between 2010 and 2015. Brands with the most unhappy customers posted a paltry 3% growth over the same period. Live Chat and Voice Support.

Customer Service 292

Customer Service Social Media Ecommerce Competitive Advantage 292