Do Customers See Themselves in Your Brand Identity?
Experience Investigators by 360Connext
NOVEMBER 12, 2014
The Power of Identity. At a recent conference, I saw a speaker from Buzzfeed declare that anything viral was really about identity. Not everything has to hit the mark exactly, but if the experience you deliver to customers is lacking any identity, you might as well pack it up. Start climbing the walls or the floor goes away.
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