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Consumer Loyalty 2030

Peter Lavers

In his second blog written as part of the SAS UK Collaborators programme reviewing the SAS / Futurum “Experience 2030” report , Peter Lavers digs deeper into the question regarding what will drive customer loyalty in the future (up to 2030).

Loyalty 52
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Driving the Future: Integrated CX in Automotive Customer Journeys

InMoment XI

Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers. They expect brands to understand them in turn, and then use those insights to deliver ultra personalized experiences, communications, and offers.

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Beyond Profit: The Ascendancy of Brand Purpose in B2B

ECXO

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. Brand purpose should be the driving force behind everything you do. Few brands have paid as much attention to it as it requires.

B2B 122
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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

Brands need a strategy that incorporates generative AI. ChatGPT is a giant leap forward in Al ; capabilities we didn’t expect to see before 2025 or 2030 are available today. The sudden availability of this technology has brought with it challenges and opportunities for brands of every size, and this impact cannot be ignored.

Brands 98
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Are you ready for MadTech? 3 tips to help you prepare

ECXO

Futurum’s Experience 2030 report hammers home the importance of this data when it comes to customer experience. The report notes that 82% of brands believe that winning at customer experience is directly linked to the ability to capture and analyze real-time data. Focusing on first-party data (i.e.,

Tips 133
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8 ways to empower the manufacturing workforce for the future

West Monroe

Manufacturers need to think beyond the challenges of 2022 and invest in the workforce of 2030. Define who you will be in 2030. After establishing a 2030 vision for your company and workforce, segment roles by the type of experience needed. Connect with communities and build your employer brand. But many have gone stale.

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Brands Winning Consumer Kudos with Climate Change

NetBase

And brands are winning consumer kudos with these climate change efforts, showing the importance of supporting the environment and of understanding consumer trends as well! As every brand should be aware, consumer climate change concerns are significant. Consumers’ Climate Concerns. Let’s see what they’re doing and how consumers relate.