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Are luxury brands swimming with or against the digital tide?

Clarivate

A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.

Brands 95
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Brands, Stop Re-acquiring the Same Customer!

Optimove

That is certainly not the case with many brands’ new clients’ acquisition fixation. It’s becoming increasingly expensive to get a client on board, and what do many brands do once they do? The post Brands, Stop Re-acquiring the Same Customer! Attempt to acquire them again using remarketing.

Brands 52
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Your Ultimate Guide to Brand Perception

ProProfs Chat

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111
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Will 2018 See the Fall of Big Data and the Rise of Experience Analytics?

Oracle

Now, in 2018, the excitement that surrounded big data has worn off. As companies that excel in customer experience grow 4 – 8% above their market , the need for brands to develop a truly in-depth understanding of their customers has never been more important. Unfortunately, simply analyzing shopper data may not be enough anymore.

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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.

Fashion 50
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The 6 Best Emotional Brand Connections of 2018

Hero Digital

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance. Confidence.

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Why customer experience matters now more than ever

Maru Group

Brands and businesses operating in the UK are facing an uncertain time. In the wake of the Autumn statement, consumer’s confidence in their personal finances remains low as just 1 in 4 (26%) feel that their own economic situation has improved in 2018. People’s expectations of brands and businesses will be on the rise.